Realytics

About Realytics

Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a tv campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With those indicators, tv advertisers own the keys to fully optimise their media plan and their investments.
Known for its technological excellence, realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a tv spot airing, has been exposed to the tv spot and has reacted immediately. At the core of tv-digital convergence, this major innovation allows tv advertisers to create cross-media campaign scenarios, combining the power of tv and the performance of digital.
Moreover, the company anticipates the drive-to-web performances of one or several tv media plans to enable tv advertisers to tweak their choices before a campaign is