Blotout

About Blotout

Blotout is first-party data infrastructure for performance marketers - built to rebuild signal, govern data, and activate AI across ecommerce and lead generation.
The algorithm only knows what you teach it. We help brands teach it better.
Signal loss is the silent killer of paid media performance. Cookie deprecation, browser restrictions, and consent friction have left most brands optimizing on 40-60% of their actual conversions. Blotout fixes that at the infrastructure layer, capturing every signal server-side, governing it for compliance, and feeding clean data back to the platforms that need it.
Our products:
Edgetag cdp is orchestration for ecommerce growth as a service. Server-side signal capture, first-party id resolution, and real-time data activation across meta, TikTok, klaviyo, and 55+ channels. No code required. Trusted by jones road, trueclassic, ruggable, oakcha, innosupps, and laura geller.
Evoai is your brand's AI agent for sales and support. It converts first-time