UniFida

About UniFida

Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology.
We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns.
*our mission*
We aim to transform how businesses approach marketing by providing tools and insights that maximise return on marketing investment (romi) and increase customer value at minimum cost.
*what we do*
● customer data technology: our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience.
● omnichannel marketing attribution: we integrate data across all media channels, from tv and direct mail to social media, providing a holistic view of your marketing efforts.
● marketing mix modelling (mmm): our econometric analysis helps you understand the overall c