Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

712 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

iCapture

Boise, Idaho, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

iConnect

City, United Arab Emirates

Arabyads is an ad-tech company that empowers ecommerce marketing. We offer multiple digital advertising platforms across…

Unrated

Implio

Stockholm, Stockholm, Sweden

Our content moderation service combines AI and human expertise to provide a safe and outstanding user experience. With accurate…

Unrated

InvitePeople

Nacka, Stockholm, Sweden

Invitepeople is a comprehensive and flexible platform for managing all types of events-digital, physical, and hybrid. The system…

Unrated

iovox

London, England, United Kingdom

The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…

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iVvy

Gold Coast, Queensland, Australia

Ivvy is the only event & venue management software that feels like an extra team member. We help venues, hotels and event spaces…

Unrated

Jifflenow

Roseville, California, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

Jomablue

London, England, United Kingdom

One platform for virtual, hybrid and in-person events, jomablue provides the creative and operational tools required to bring an…

Unrated

K2C SMS

Hemel Hempstead, England, United Kingdom

At eckoh, we are dedicated to making the world secure, ensuring that everyone can trust brands and engage without risk. We help…

Unrated

Kata Boost

Indonesia

Kata.AI is an indonesian conversational artificial intelligence company with a focus on enhancing the understanding of human…

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Keen Decision Systems

Research Triangle Park, North Carolina, United States

Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…

Unrated

LeadPro CRM

Laguna Niguel, California, United States

Ingenious CRM insight. Involved partner. With over 15years CRM experience as developers and implementation specialists, we are on…

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Lift AI

San Francisco

Most GTM teams are feeding their AI and sales reps the same broken signals - pricing page views, form fills, and identity data…

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Liquid State

Brisbane, Queensland, Australia

Liquid state empowers businesses to manage and deliver the right communications to the right people on the right devices. We work…

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Liveminds

London, England, United Kingdom

Our mission is to give every team access to the qualitative insights they need to grow. Qualitative research takes too long and…

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LiveVoice

Vienna, Wien, Austria

One simple app. No extra hardware. Works via wifi and mobile data. AI powered or human translation. The smart solution for: -…

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LoyaltyOnDemand

Park City, Utah, United States

I’m passionate about helping people connect to their full potential-mind, body, and spirit. As an associate clinical mental…

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Loyalzoo

Ap, England, United Kingdom

Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…

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LoyLap

Dublin, Ireland

All your favourite businesses, in one place. Loylap allows you to pay, earn loyalty, order online and much more at any business…

Unrated

Mall Performance Cloud

Trondheim, Trøndelag, Norway

About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…

Unrated

Media4Display

Beaucouze, Pays De La Loire, France

Telelogos is a software publisher in the fields of digital signage, workspace management and mobility. Telelogos solutions allow…

Unrated

MeetAnyway

Remote

Meetanyway powers engaging online events. Interact and connect with people from anywhere in the world.

Unrated

Modash

Tallinn, Harju Maakond, Estonia

End-to-end influencer marketing platform for Shopify brands.

Unrated

Monita

Sydney, New South Wales, Australia

Monita is a realtime data observability platform for high frequency streaming data. Visit https://getmonita.io

Unrated
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Showing 648 of 712 — 64 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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