Wicked Reports

About Wicked Reports

Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came from.
Built for ecommerce and subscription brands that are serious about scaling, wicked reports connects your ad spend to real new customer acquisition - across meta, Google, email, and every channel in between. No more optimizing campaigns toward existing customers. No more trusting platforms that grade their own homework.
What we solve:
Inflated roas caused by retargeting existing customers
Wasted ad spend on audiences that will never convert to new buyers
Blind spots in multi-touch attribution across channels
The gap between platform-reported results and actual revenue
What you get:
True new customer acquisition costs (ncac)
Accurate multi-channel attribution tied to lifetime value
Customer journey visibility from first click to repeat purchase
Data you can trust to make scaling decisions
Wicked reports was founded in 2015 by scott desgrossei