Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,279 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Kenscio Email Marketing

Bengaluru, Karnataka, India

Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…

4.2 9 reviews

Khoros Communities

Austin, Texas, United States

Khoros' award-winning enterprise software makes it easier for complex brands to engage with customers at scale across digital…

4.2 74 reviews

lc.cx

Pérols, Occitanie, France

Keyce academy est un établissement d’enseignement supérieur composé de 2 écoles spécialisées - 1 keyce business school keyce…

4.2 3 reviews

LeadDyno

Edina, Minnesota, United States

Maximize the potential of affiliate marketing. Leaddyno provides everything you need to launch, manage and grow your affiliate…

4.2 10 reviews

LeadMine

Chennai Tamilnadu, India

Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…

4.2 40 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

Lnkiy

India

Free url shortener with advanced links tracking and link management platform. Create your long url shorter with lnkiy.com and…

4.2 11 reviews

Mad Mimi

Scottsdale, Arizona, United States

Acquired by godaddy in 2014, mad mimi is a lovely, simple email service that lets you create, send and track email newsletters…

4.2 58 reviews

Mailtester.com

Los Angeles, California, United States

If you want excellent email deliverability, our services are highly dependable. Reach out to us for bounce checker and hunter…

4.2 9 reviews Usage-based

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews Usage-based

профессиональное вскрытие замков без повреждений. круглосуточная помощь в экстренных ситуациях. опытные специалисты и гарантии на…

4.2 21 reviews

Markerly

Dripping Springs, Texas, United States

Markerly is an influencer technology platform specializing in influencer identification and tracking. We power the most impactful…

4.2 8 reviews

marketgoo

Madrid, Madrid, Spain

Founded in 2012, marketgoo builds software that helps hosting providers & web presence platforms improve and grow SMB websites…

4.2 21 reviews

Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the…

4.2 87 reviews Freemium

MeetEdgar

Edina, Missouri, United States

Edgar schedules your social media so you don't have to. Save time planning, creating & publishing your social media content all…

4.2 52 reviews

MeetingPulse

Delaware, United States

We provides businesses with live polling software, event design, and analysis. Our scalable business solutions engage your…

4.2 106 reviews

MICE Operations

Breda, Noord-Brabant, Netherlands

Manage your event venue with less effort, communicate easily with clients and get your staff up to speed in a flash in a single…

4.2 5 reviews

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Octoboard for Agencies

Dublin, Ireland

Rapports SEO - rapports PPC - médias sociaux - publicité payée - suivi de marque - marketing par email - web analytique

4.2 3 reviews

Okendo

Sydney Streets, New South Wales, Australia

We believe happy customers make the best marketers. That’s why we built okendo - the customer marketing platform that creates…

4.2 10 reviews Subscription

OneUp

Cranberry Township, Pennsylvania, United States

Oneup allows you to schedule and automate posts on social media and Google my business.

4.2 20 reviews

Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…

4.2 70 reviews

Photography.com

Houston, Texas, United States

Photography.com is a division of horizon worldwide corporation. Horizon is an award winning full service marketing and imaging…

4.2 8 reviews

Planning Pod

Highlands Ranch, Colorado, United States

Planning pod is an online software platform built to simplify how professionals and organizations manage events and venues. It…

4.2 17 reviews
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Showing 2,568 of 6,279 — 3,711 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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