Tru Measure

About Tru Measure

Founded in 2009 and headquartered in raleigh, n.c., with additional offices in sacramento, calif., Seattle, minneapolis, and Denver, tru measure is a digital marketing services platform with proprietary tracking technology and a dashboard solution that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics and return on investment (ROI). A wholly-owned subsidiary of mcclatchy (nyse: mni), the tru measure platform is designed to streamline sales, operations, audience targeting, optimization and reporting for data-driven marketing efforts including print, online, mobile and social. Tru measure supports a broad spectrum of north American, European and australian companies, including mcclatchy, lee enterprises, bh media group, the Washington post and eatel and several advertising agencies.