ROI Hunter

About ROI Hunter

ROI hunter is a product performance management (ppm) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions.
Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities.
We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the sku level, as well as to make sku-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products.
Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about skus to