Marketing + PR strategy & execution for SaaS startups, vcs, and coaches.
About Referential
Referential is a global leader in customer advocacy, marketing, and reference management. With over 30 yrs of collective consulting experience and iccap ii certification, we help organizations transform satisfied clients into powerful growth accelerators. Our multi-national, multilingual team brings depth, scale, and proven outcomes to every engagement, partnering with the world’s top B2B technology brands to design, optimize, and operate high-impact advocacy programs.
Our services
We deliver end-to-end expertise across the customer lifecycle, from adoption through advocacy:
• strategic consulting: program diagnostics, charter development, ROI modeling, and advocacy road-mapping.
• program build-out: implementation of rms and cap platforms, data architecture, workflow, and governance design.
• technology selection & optimization: platform-agnostic evaluation across all major rms/cap vendors, integration planning, and functionality mapping.
• operational management: advocate recru
At a glance
| Classification | |
|---|---|
| Website | Log in to view |
| Headquarters | Los Gatos, California, United States |
| Founded | 1994 |
| Company size | 11-50 |
| Employees | Log in to view |
| Profiles |
Profile
Specialties: Customer Advocacy Programs, Customer Marketing, Metrics And Reporting, Deliverables Creation - Web, Print, Video, Advocate Recruitment, Reference Request Fulfillment, Program Management, Advocacy Data Management, Advocate Nurturing, Advocacy Training, Customer Marketing Strategic Guidance, Reference System Management Guidance, And Reference System Management Guidance, Asset Creation, Case Studies, Video, Customer Advocacy, RO Innovation, Slapfive, Base.Ai, Deeto, Referenceedge, Influitive, Orca, Championhq, RMS Guidance, Reference Management Systems, And Customer Advocacy Platform
Technologies: Squarespace Commerce, Modernizr, Google Analytics, Nsone, Sitelinks Search Box, Ruby, Squarespace, Html5media, Rackcache, Open Graph ...
- Rightsure
- Microsoft
- Cfs Consulting
- Porter Consulting-Worldwide
- Referential Labs
- Llc
- Slack
- Coach House Media Ltd
- Institute Of Certified Customer Advocacy Professionals (Iccap)
- Customer Advocacy Professionals
- Island Capital Group Llc
- Flight Centre Travel Group
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