Optinize

About Optinize

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests, and respond with highly targeted customer journeys and personalized messages through emails, sms and social ads. Behavioral-based journeys can be created to engage every contact at critical points in their unique buying process. Customers and leads can be nurtured with the right message, through the right channel at the right time to automatically turn leads into valuable customers.
Optinize enables users to visually design personalized journeys, with filters to modify subsequent paths based on engagement with sent messages, and various action options including delays and time triggers. Users can implement a tracking code in their websites, blogs, OR apps to capture forms and behavioral data from visitors, and different platforms can be connected to create a single view of interactions. Audiences can be created based on various field values, behaviors, OR lists, IN any combination, and targeted with different journeys.
Companies can use optinize to reach out to leads with special offers or incentives to encourage conversion into paying customers, existing customers can be encouraged to return with relevant offers based on their behavior, including purchases and website behavior, and visitors who abandon the website or customers who have become inactive can be re-engaged through multi-step personalized campaigns across multiple channels.