Optable

About Optable

Optable is the agentic audience platform for publishers and media companies, providing the infrastructure to build identity, activate premium audiences, and transact efficiently in the AI-powered advertising era.
Optable serves publishers representing 25k+ domains and $3b+ in annual ad spend, replacing the fragmented stack of dmps, cdps, identity vendors, and clean room tools with a single, modular platform that reduces total cost of ownership.
As a founding member of the ad context protocol (adcp), optable's platform is already interoperable with the AI-powered buying workflows reshaping how premium inventory is discovered and transacted. Optable also holds board seats on the iab tech lab and chairs the prebid.org agentic pmc taskforce, helping define the standards that will govern agentic advertising.
Optable’s audience agent ingests RFP briefs in natural language, synthesizes new audiences across data sources, and activates approved audiences directly to connected dsps and ad ser