OpinionAds

About OpinionAds

Opinionads is a brand intelligence platform providing marketing measurement technology and data to the world’s leading brands, agencies and publishers. We have innovatively mixed survey with ads to create interactive display ads that provide a new way to engage with audiences within ads. We crowd-source audience feedback and generate 1st party data for brand lift, audience insights and ad optimization.
The platform is used to -
(1) create interactive display ads & survey ads
(2) crowd-source ad effectiveness
(3) conduct consumer research and
(4) generate 1st party data to drive ad delivery optimization
Opinionads are intent-driven interactive displays ads. They are used for replacing traditional static banner ads. They increase brand interaction and generate more data for advertisers. They provide a better alternative than banners.
Opinionads are intelligent, dynamic and use machine learning. They generate intent data at scale. We model this empirical data to drive real-time de