Accurate revenue attribution for marketing teams. Connect your data sources and track revenue back to the correct marketing…
5.0
10 reviews
About Nielsen Attribution (formerly Visual IQ)
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An s&p 500 company, nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
Leadership
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Karthik Rao
Chief Executive Officer
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Amilcar Perez
Chief Revenue Officer
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Akhil Parekh
Chief Product Officer
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Anil Goel
Chief Technology Officer
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Carole Robinson
Chief Communications and Brand Marketing Officer
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Nicolina Marzicola
Chief People Officer
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Peter Naylor
Chief Client Officer
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Russ Soper
Chief Information & Data Officer
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Jared Grusd
CEO, Gracenote
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Tina Wilson
Chief Administrative Officer
At a glance
| Classification | |
|---|---|
| Website | nielsen.com |
| Headquarters | Islamabad |
| Company size | 11-50 |
| Employees | 17 |
| Profiles |
Profile
Specialties: Market Research
Technologies: Atlassian, Forsta, Google, Jekyll, Postcss, Sap Fico, Amazon Simple Queue Service, Cobol, Citrix Virtual Apps And Desktops, Hsts ...
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