Fluid Advertising

About Fluid Advertising

Fluid is a full-service marketing firm focused on driving real growth. Marketing as a discipline has transformed dramatically in the past 15 years. What was once primarily a creative undertaking has become a cross-functional discipline rooted in strategy, creativity, data science, statistics, and machine learning. Impact used to be ambiguous, now it is largely quantifiable. Marketers now have access to more data and technological sophistication than every other function in business combined. As a result, effective marketing requires a cross-functional skill set that few traditional advertising agencies possess.
Our partnership is built for this new world. Our team includes strategy consultants, data scientists, statisticians and creative talent that has worked for some of the largest companies in the world. We approach growth opportunities with a strategic lens, understanding market fundamentals (e.g., competition, trends), customer insights (e.g., demographics, jobs to be done) and b