Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

22 businesses

deepdivr

København K, Capital Region, Denmark

Deepdivr is the best paid social media analytics and optimization platform on the market. Built by experienced marketers to suit…

4.8 41 reviews

Lolly

London, England, United Kingdom

Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com

4.8 11 reviews

Lefty

Paris, Île-De-France, France

Lefty is an influencer marketing platform that empowers brands to optimize their strategy and automate their workflow. Lefty…

4.7 16 reviews

Pictory AI

Bothell

Democratizing video. A world where anyone can turn their content into engaging videos at scale. Pictory is online software that…

4.7 46 reviews

Tribe Dynamics

San Francisco, California, United States

Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…

4.7 152 reviews

Brybe

Los Angeles

Brybe, inc. Is disrupting the digital creator industry by democratizing influencer marketing and freelancer services with brybe…

4.6 21 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

Hookle

Helsinki, Uusimaa, Finland

Hookle is an AI-powered SaaS company transforming marketing for the world’s smallest businesses. Our mission is to democratize…

4.6 12 reviews Freemium

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Rival IQ

Seattle, Washington, United States

Rival iq delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and…

4.6 48 reviews Subscription

Sideqik

Atlanta, Georgia, United States

Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…

4.6 12 reviews

Swonkie

Famalicão Vilarinho Das Cambas, Braga, Portugal

Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…

4.6 28 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews Subscription

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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