Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

254 businesses

IZEA Unity Suite

Winter Park, Florida, United States

Izea is an influencer marketing agency with a mission to make creator economy solutions for marketers. We do this by lighting up…

3.9 32 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

Buzzoole

Milan, Lombardy, Italy

Buzzoole, agent of influence, accompagna le aziende nell’evoluzione dell’influencer marketing sviluppando strategie innovative…

3.8 3 reviews

Socialix

New York, New York, United States

Socialix is an influencer relationship management suite for brands & agencies. Influencers are organized in a CRM, with enriched…

3.8 4 reviews

MightyScout

Las Vegas, Nevada, United States

Mightyscout helps brands and agencies like l'oreal, the body shop, tonal find influencers, collect media (even stories), send…

3.5 1 reviews

Post Sticker

Warsaw, Mazovia, Poland

Looking to take your brand's online presence to the next level? Look no further than post sticker! For nearly a decade, we've…

3.5 3 reviews

Scrunch

Brisbane

For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.

3.5 11 reviews

Snoopreport

Irvine, United States

Instagram monitoring platform We keep track of what users do on Instagram Know what users like, comment and whom they follow on…

3.5 2 reviews

SocialRep

San Anselmo, California, United States

Socialrep is a pioneer in enterprise social media technology and methodologies. The socialrep platform was originally developed…

3.5 1 reviews

Somiibo Twitter Bot

Los Angeles, California, United States

Somiibo is a premium social media marketing and growth service that automates your social media activity to boost your online…

3.5 1 reviews

Grapevine

Boston, Massachusetts, United States

Grapevine connects consumer brands with the world's best creators through the industry's most comprehensive and reliable…

3.4 6 reviews

MyTweetAlerts

Seltjarnanes, Iceland

Mytweetalerts is a new service founded on the idea that there should be a better way to search Twitter. Our sophisticated but…

3.3 3 reviews

ROI Influencer

New York, New York, United States

ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…

3.3 4 reviews

Takumi

London, England, United Kingdom

Takumi was acquired in February 2025.

3.3 2 reviews

Engage121

Norwalk, Connecticut, United States

Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…

3.2 5 reviews

Fastory

Montreuil, Île-De-France, France

Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…

3.0 1 reviews Subscription

TrendSpottr

Vaughan, Ontario, Canada

Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…

3.0 4 reviews

TrueSocialMetrics

Las Vegas, Nevada, United States

Truesocialmetrics.com - is a social media analytics tool that measures the real value of social media activity for business and…

3.0 1 reviews

Viralwoot is a leading pinterest tool used by over 70,000 marketers, bloggers, businesses and agencies in 43 countries around the…

2.9 12 reviews

mLabs

São José Dos Campos, São Paulo, Brazil

A mlabs é a plataforma para gestão inteligente de mídias sociais que permite integrações oficiais com Instagram, Facebook…

2.5 1 reviews

Sociallymap

Gardanne, Provence-Alpes-Côte D'azur, France

Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…

2.5 1 reviews

Spotlyte

Mountain View, California, United States

Content marketing platform to transform user generated content into dynamic brand experiences and displays. SaaS for marketing…

2.5 1 reviews

Growlee

St Louis, Missouri, United States

Growlee is a marketing tool let you choose social media account managers automatically to grow your Instagram account…

2.3 5 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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