Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

122 businesses

Ubermetrics

Berlin, Berlin, Germany

Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…

4.5 40 reviews

Visual API

Herzliya, Israel

Picscout’s image recognition technology unlocks the unmined data of visual content, through its visual API and visual-based…

4.5 2 reviews

ZINE Influencer Marketing Technology

London, England, United Kingdom

Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…

4.5 16 reviews

Cortex Software

Boston, Massachusetts, United States

Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…

4.4 8 reviews

The way brands communicate online is rapidly evolving. Personal devices and online networking options allow us to measure…

4.4 4 reviews

Trendhero is an advanced influencer marketing platform for Instagram. Main purposes: 1. Search and discovery 2. Fake followers…

4.4 71 reviews

Crowdbabble

Toronto, Ontario

Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and…

4.3 6 reviews

Followthehashtag

Madrid, Madrid, Spain

Followthehashtag is a free Twitter research and analytics tool made for academic / social investigation, business intelligence…

4.3 2 reviews

Keyhole

Toronto, Ontario, Canada

Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…

4.3 65 reviews

Locowise

London, England, United Kingdom

The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…

4.3 4 reviews

Mention

Paris, Île-De-France, France

Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…

4.3 437 reviews Subscription

NoLimit

Bandung, Indonesia

Nolimit is a technology company focusing on developing online media (especially social media) monitoring and analytic tools to be…

4.3 3 reviews

Reportei

Juiz De Fora, Minas Gerais, Brazil

Reportei is a digital marketing reporting tool focused on social media. The software relies on Facebook reports, Instagram…

4.3 13 reviews

SocialHub

Ingolstadt, Bavaria, Germany

Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…

4.3 15 reviews

Tagger Media

Santa Monica, California, United States

This profile is no longer active. Follow along on the journey at @sproutsocial on all channels | or learn more at…

4.3 100 reviews

Tailwind

Oklahoma City, Oklahoma, United States

Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 1,000,000 brands world-wide to help…

4.3 133 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

TweetBinder

Pamplona, Navarra, Spain

Get stats about your x performance in real-time or back in history. Tweet binder offers a suit of products for x marketers…

4.2 9 reviews

Vaizle

Newark, Delaware, United States

Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…

4.2 34 reviews Subscription

Amplifr

San Francisco, California, United States

The social media platform built for agencies, brands and media. Manage agency and media workflow for your social media projects…

4.1 20 reviews

Fanpage Karma

Berlin, Berlin, Germany

The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…

4.1 20 reviews Freemium

Stickyposts

Stockholm, Stockholm, Sweden

The easiest and most economical social media management tool all over the world! Starting from $6 montly Sticky posts features: •…

4.1 6 reviews

Kimola Analytics

Ankara, Turkey

Founded in 2019, kimola is a research technologies company that offers text analysis for product, marketing and research…

4.0 2 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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