Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

59 businesses

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Linktree

Boston, Massachusetts, United States

Ge vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world. It is made…

4.6 64 reviews

Loomly

New York, New York, United States

Loomly is an easy-to-use social media management platform that helps you craft & schedule posts, track analytics, and manage a…

4.6 1265 reviews Freemium

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

SocialDog

Tokyo, Japan

フォロワー管理, フォロー履歴, 自由自在のフィルタ, 分析, 投稿予約 機能で Twitter マーケティングを強力サポート。

4.6 89 reviews

Socialinsider

Bucharest, Bucureşti, Romania

Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…

4.6 96 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews Subscription

Mavrck

Boston, Massachusetts, United States

Apifia inc. Dba mavrck is an individual & family services company based out of 100 north Washington st, Boston, Massachusetts…

4.5 330 reviews

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

PromoRepublic

Palo Alto, California, United States

Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…

4.5 138 reviews Subscription

Sendible

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Hivency brings together consumers, influencers and brands to create authentic customer experiences. Boost your revenue with…

4.4 81 reviews

Trendhero is an advanced influencer marketing platform for Instagram. Main purposes: 1. Search and discovery 2. Fake followers…

4.4 71 reviews

Keyhole

Toronto, Ontario, Canada

Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…

4.3 65 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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