Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

32 businesses

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

RADAAR

Newark, Delaware, United States

Radaar is a best-in-class platform to help social media marketers streamline their workflows and save some time.

4.7 172 reviews

Statusbrew

Wilmington, Delaware, United States

Statusbrew has 1:1 feature parity with industry leading smm tools and is generally lower priced for the same features, social…

4.7 174 reviews

Tribe Dynamics

San Francisco, California, United States

Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…

4.7 152 reviews

Vista Social

New York, New York, United States

Vista social is your all-in-one social media management powerhouse. We deliver unparalleled value to brands, marketing agencies…

4.7 154 reviews

Afluencer

Sacramento, California, United States

- meet influencers and creators: "collab" at afluencer - Brands: find and hire influencer, micro-influencers and creators to…

4.6 277 reviews

Aspire

Austin, Texas, United States

Aspire is the top end-to-end social commerce platform that leverages your brand’s ambassadors, influencers, affiliates…

4.6 102 reviews

Captiv8

San Francisco, California, United States

Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!

4.6 225 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Linktree

Boston, Massachusetts, United States

Ge vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world. It is made…

4.6 64 reviews

Loomly

New York, New York, United States

Loomly is an easy-to-use social media management platform that helps you craft & schedule posts, track analytics, and manage a…

4.6 1265 reviews Freemium

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews Subscription

Mavrck

Boston, Massachusetts, United States

Apifia inc. Dba mavrck is an individual & family services company based out of 100 north Washington st, Boston, Massachusetts…

4.5 330 reviews

PromoRepublic

Palo Alto, California, United States

Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…

4.5 138 reviews Subscription

Sendible

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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