Index exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any…
Unrated
Sub-Category
Publisher Ad Server Software
For publishers who need to decide, deliver and account for every ad impression across direct-sold and programmatic demand, and want fewer discrepancies and more yield.
Inout scripts is an e-business software solutions and php based web scripts development brand catering primarily to international…
Unrated
Institutional shareholder services is the world’s leading provider of corporate governance and responsible investment solutions.
Unrated
Jubna is a leading content discovery network in mena & beyond. With over 2000 premium publishers, jubna brings digital…
Unrated
Kaon softwares was established in 2001 with an objective to help turn ideas into reality. Besides that, kaon softwares are also…
Unrated
Klaustech inc is a provider of digital marketing technology, licensing and related solutions and service. Klaustech, inc. Has…
Unrated
360° optimization platform for publishers Komoona is the only solution to work across the entire rtb ad ecosystem. With billions…
Unrated
Performance based online marketing company and affiliate network. Advertisers leadsmarket.com offers advertisers highest quality…
Unrated
Lite ad server is an online advertising solution, that was designed to help marketers optimise their campaigns “in one click”…
Unrated
Mads is a leading, independent (mobile) ad technology company and operates in more than 30 countries world-wide. We develop the…
Unrated
Matomy media group ltd. Is a global media company with a portfolio of superior data-driven platforms for mobile, video, domain…
Unrated
Mediaalpha uses technology and data science to help businesses optimize their customer acquisition efforts. Our customer…
Unrated
Unrated
In this fragmented market, there is a need of an integrated market place which can help both sellers and buyers. At mth sense we…
Unrated
Unrated
As a division of overwolf, nitro is dedicated to reinventing website monetization for the gaming industry. Nitro’s ad tech…
Unrated
Sintecmedia is the preferred business software partner for over 100 of the world’s top media brands. Since 2000, sintecmedia has…
Unrated
Owlgrin (India) private limited is a product - based company specializing in imagining, exploring and creating web - based…
Unrated
Oxamedia corporation is an internet it company headquartered in Florida (USA). The company has developed its proprietary…
Unrated
Ptclab is one of the greatest platforms that provide you a great opportunity to earn money online without leaving your comfort…
Unrated
Titan gate is one of the fastest-growing digital businesses in the region. In 2017 we ranked 2nd in deloitte technology fast 50…
Unrated
We at reviveadservermod.com, a leading provider of iab standard video, targeting, mobile and ad format plugins for revive…
Unrated
Roxot provides quality publishers with a full-service programmatic monetization solution. It grows your ad revenue by increasing…
Unrated
Setupad is an ad optimization platform and a Google certified publishing partner (gcpp). Our light prebid technology can increase…
Unrated
View more RevAgents
Showing 72 of 77 — 5 more to see.
These are the systems publishers use to decide what ad actually loads on a page or in an app, in what order, and who gets paid for it. An ad server takes in demand from multiple sources — directly sold campaigns, ad networks, SSPs, header bidding partners — and runs the auction or priority logic that picks a winner for each impression, then serves the creative, tracks the delivery, and reports back what happened. Vendors in this space are hired to set that up, run the header bidding wrapper or server-side auction, manage line items and pacing for direct deals, and give ad ops teams a single place to see fill rate, CPMs and discrepancies instead of stitching together numbers from five different partner dashboards.
People end up looking for this when their current setup can't keep up with how many demand sources they're juggling. That's a publisher running direct-sold campaigns through spreadsheets and manual insertion orders while also plugging in network tags, and finding that nobody can say with confidence which line actually served on a given pageview. It's a site seeing falling RPMs and suspecting that programmatic demand isn't really competing fairly against direct-sold inventory, or that latency from too many tags is costing viewability and revenue. It's an ad ops person spending their week reconciling numbers between the ad server and three SSPs instead of optimising anything, or a growing publisher that has simply outgrown a free or bundled ad server and needs real reporting, targeting and yield controls.
The products solve this in different ways depending on scale and how much control you want. At the small end, hosted, self-serve platforms let a single publisher or small team set up campaigns and header bidding without engineering resources, priced per impression or on a flat monthly fee. At the larger end, enterprise ad servers are built for teams with dedicated ad ops staff, offering deeper inventory forecasting, deal management, and integration with a publisher's own data stack — usually at higher cost and with a longer implementation. A key line to check is whether server-side header bidding is native to the platform or bolted on, since that affects page latency and how much control you have over auction logic. Others position themselves less as pure ad servers and more as managed yield partners, effectively running your ad operations for a revenue share rather than handing you software to run yourself — worth comparing against doing it in-house if you already have the team. Beyond that, compare support for the formats you actually run (video, native, mobile app inventory), how transparent the reporting is on a per-impression basis, and how easy it is to pull data out if you switch.