Decisions made from dashboards are no better than a random guess.
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Other Marketing Software
A directory of specialist marketing tools and services that handle one specific job well — from media contact databases and SMS length checks to in-store display tech and organic search tracking.
Contest rebel is a digital automation platform designed for companies to easily create and manage contests and promotions. No…
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Netconcepts is a leading SEO and digital marketing firm headquartered in Miami and a distributed team spanning 5 countries…
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Tools for bringing people and data together
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Distil is an AI-driven data and analytics platform that turns raw data into business intelligence. From uncovering your best…
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We aim to cultivate distinctive brands through a global showcase of best practices and best-in-class distinctive brand assets…
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Ecal is the world’s leading calendar marketing platform. Our smart, dynamic 'sync to calendar' technology enables brands to…
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Echotik.live is a TikTok analytics tool and data platform. Our mission is "discover TikTok e-commerce data with echotik". We help…
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Eiplatform is being developed from the ground up to provide a solution to these issues by facilitating effective, direct…
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O ekyte é uma plataforma de gestão de trabalho em equipe e produtividade. Solução completa com ferramentas integradas para gestão…
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Filtr8 enables SMB marketers to apply content curation and marketing to grow leads, engagement, and revenue.
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Fliprss enables the creation of automated email marketing campaigns that can be personalised to individual subscriber…
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Our product started out as a novelty joke amongst the founders to share humorous banner ads to each other. After receiving…
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We help brands create powerful customer experiences with promotions, gifting, and ecommerce solutions. Our software products are…
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We empower consumer brands to create, manage, and measure real-world customer interactions - product sampling, test drives…
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Gazerecorder automatically records using ordinary webcams, where people look and what they engage with on their computer screens…
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Naxtech is a technology company which focuses on helping businesses grow, increase profitability, while attracting new customers…
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Getitout helps you build your marketing from the ground up, so you can find your ideal clients, create irresistible messaging…
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Gobabl is a location-based social media data, insights and engagement platform. Our mission is to help businesses meet their…
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Growth champ is a service which manages your social media profiles and help you increase your influence. We currently have an…
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Gushcloud is a global creator and ip management and licensing company powered by AI.
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We’re here to set you up for standout client work. We know what it feels like to be creatives working in the dark. No direction…
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Industry email list has been founded more than 3 years ago catering to the demands of both small and midsize businesses…
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Join by text integrates with popular email marketing platforms and allows your audience to quickly and easily join your email…
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This category covers the tools and specialist providers that don't fit neatly under advertising, SEO or email marketing, but that marketing teams still end up needing: a database of journalist contacts for outreach, a calculator that tells you when an SMS campaign is about to split into two billed messages, a platform for streaming or managing radio content, devices that trigger promotions at the shelf edge in a physical store, or a service that packs and ships branded gifts to a list of prospects. What they have in common is that each one does a fairly narrow, concrete job inside a marketing operation, rather than running the whole function.
People land here because a general platform doesn't cover the specific thing they need done, or covers it badly. A comms team is about to send an SMS blast and doesn't know if it will double their bill. A PR person needs verified contact details for two hundred journalists by Friday, not a generic CRM export. A retail marketer wants a way to trigger digital signage or audio at the point of sale without rebuilding the store's tech stack. An ecommerce brand wants to send physical thank-you gifts to its top customers but has no fulfilment capability in-house. In each case, the core marketing platforms a company already owns don't stretch far enough, and buying or building something bespoke isn't worth it either.
Because the jobs are so different from each other, the providers solving them don't compete on the same axes — comparison has to happen job by job. For a data-driven tool like a contacts database or search-rank tracker, the real differentiator is how current and accurate the underlying data is, and how it's kept that way. For campaign infrastructure like SMS tools or in-store devices, integration with what you already run — your CRM, POS or ad platforms — matters more than feature count. For anything involving physical fulfilment or ongoing service, check whether you're buying software or actually buying a managed service with people behind it, since pricing and support expectations differ a lot. Across the board, worth checking: pricing model (per-seat, per-send, per-contact), how quickly you can get it running without an integration project, and whether the vendor is still actively maintaining a tool built for a fairly specific use case.