Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

60 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Intuiface

Labège, Occitanie, France

Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…

5.0 3 reviews

Perenso Trade Show

Denver, Colorado, United States

Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…

5.0

ConnectedSign Digital Signage Platform

Lancaster, Pennsylvania, United States

Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…

4.8 12 reviews

Loyalty CRM

Noida, India

For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…

4.8 2 reviews

Real-time Call Tracking

South Burlington, Vermont, United States

Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…

4.8

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

CallView 360

Mahwah, New Jersey, United States

Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…

4.7 6 reviews

Yapsody Ticketing

Borivali, Maharashtra, India

Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…

4.7 12 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

Exclaimer

Farnborough, England, United Kingdom

Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…

4.6 789 reviews

Piwik PRO

Wroclaw, Lower Silesia, Poland

Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…

4.6 30 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

EBSCO Discovery Service

Edmonton, Alberta, Canada

Since 2006, stacks technology powers libraries of all types including Microsoft, California institute of technology (caltech) and…

4.5 1 reviews

Liana�Cloud Email Marketing

Oulu Fin-, Finland

Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…

4.5 1 reviews

Mailmodo

San Francisco, California, United States

Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…

4.5 37 reviews

MoEngage

San Francisco, California, United States

Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…

4.5 190 reviews

Skykit

Minnetonka, Minnesota, United States

Transform and scale your communications with the skykit digital signage platform. Engage employees and customers. Attract new…

4.5 39 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

WebEngage

Mumbai, Maharashtra, India

Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…

4.5 268 reviews

BlueConic

Boston, Massachusetts, United States

Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…

4.4 6 reviews

BrightEdge

Foster City, California, United States

As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…

4.4 379 reviews
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Showing 24 of 60 — 36 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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