Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…
5.0
3 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…
4.9
8 reviews
Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…
4.8
177 reviews
Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…
4.8
13 reviews
Novisign digital signage is an award winning cloud-based software CMS that enables users to create, manage and broadcast rich…
4.8
4 reviews
Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…
4.8
51 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…
4.6
99 reviews
Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…
4.6
284 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…
4.6
195 reviews
Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…
4.5
857 reviews
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
4.5
566 reviews
Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…
4.5
242 reviews
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
4.5
1 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
4.4
379 reviews
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight…
4.4
119 reviews
Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…
4.3
215 reviews
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
Since resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate…
4.3
17 reviews
Grow your business with a comprehensive suite of optimization, personalization, visual merchandising and SEO tools built for…
4.2
9 reviews
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…
3.4
89 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.