Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

75 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Contest Factory

Tustin, California, United States

Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…

5.0

Direction Local

Austin, Texas, United States

Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…

5.0 3 reviews

PebblePost

New York, New York, United States

Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…

5.0 4 reviews

PlusThis

Chandler, Arizona, United States

Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…

5.0 7 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

SEOReseller.com

Makati, Philippines

A proud provider of #digitalmarketing solutions to agencies worldwide. We offer an extensive white label program combining the…

5.0 2 reviews

Strutta

Vancouver, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Our…

5.0 1 reviews

CustomerLabs CDP

Willington New Castle, Delaware, United States

Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…

4.9 8 reviews

Digivizer

Sydney, New South Wales, Australia

What is the digivizer advantage? It’s the unique blend of data, insights and action at speed. Instantly empower your…

4.9 6 reviews

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

Fospha

Austin, Texas, United States

Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…

4.8 13 reviews

NoviSign Digital Signage

Kfar Saba, Israel

Novisign digital signage is an award winning cloud-based software CMS that enables users to create, manage and broadcast rich…

4.8 4 reviews

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

Pictory AI

Bothell

Democratizing video. A world where anyone can turn their content into engaging videos at scale. Pictory is online software that…

4.7 46 reviews

SegmentStream

London, England, United Kingdom

The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…

4.7 9 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

WriterZen

Singapore, Singapore

The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…

4.7 199 reviews

3D Issue Experios

Tf, Ulster, Ireland

Create mobile-centric, digital publications with 3d issue's content experience platforms. Whether you: Choose tried-and-trusted…

4.6 16 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

Factors.AI

Stamford, Connecticut, United States

Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…

4.6 47 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews
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Showing 24 of 75 — 51 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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