At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…
4.3
55 reviews
Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…
4.3
472 reviews
Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…
4.3
3 reviews
On24, a cvent company, is on a mission to help businesses bring their go-to-market strategy into the AI era and drive…
4.3
1009 reviews
Ontrack, a kldiscovery business, is the global leader in data recovery. Offering data management, disaster recovery, email…
4.3
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
4.3
27 reviews
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…
4.3
5 reviews
Anaplan is a leading AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex…
4.3
13 reviews
Prezly is your dedicated CRM for PR. Manage your contacts, pitch journalists, and publish stories that get real coverage.
4.3
72 reviews
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
Since resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate…
4.3
17 reviews
Sarv.com: revolutionising customer experience We believe communication is the backbone of every successful business. We empower…
4.3
2 reviews
Sitebulb is website crawling without compromise. We make SEO auditing easier, more efficient, more accurate & affordable with our…
4.3
10 reviews
Sleeknote helps your favorite e-commerce brands engage their site visitors with targeted on-site messages.
4.3
5 reviews
We help manufacturers and brands with actionable insights across amazon and their entire e-commerce marketplace presence. Get…
4.3
128 reviews
Make business personal with a fast, friendly, and convenient business sms channel for modern support and sales teams. Create…
4.3
40 reviews
When deals are on the line, your content should do more than just show up. Tiled transforms static slides, pdfs, and design files…
4.3
223 reviews
Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…
4.3
35 reviews
Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the…
4.3
12 reviews
Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity…
4.2
69 reviews
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
4.2
633 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.