Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

SEOmonitor

Bucharest, Romania

Seomonitor is the platform that empowers SEO agencies to plan and track keyword performance with high accuracy, connect organic…

4.6 13 reviews

SERPPLE

Knoxville, Tennessee, United States

A Google keyword rank tracking tool built for non-data nerds that is beautifully designed and easy to use. With serpple you can…

4.6 9 reviews

Serpstat

Odesa Odesa, Odeska, Ukraine

Serpstat is the go-to platform to speed up search marketing goals achievement. We help offline and online businesses attract more…

4.6 443 reviews

Siteimprove

Bloomington, Minnesota, United States

At siteimprove, we transform access to the digital world. That’s why we created siteimprove.AI, the agentic content intelligence…

4.6 314 reviews

Power your business with data analytics get reliable answers on your website traffic and the peace of mind of protecting your…

4.6 5 reviews

Smaply

Innsbruck, Tyrol, Austria

Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…

4.6 12 reviews

SmarterQueue

London, England, United Kingdom

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…

4.6 34 reviews

Smartlook

Brno South Moravia, Czech Republic

Look at your website through your customer's eyes. Smartlook is a qualitative analytics solution for web and mobile helping over…

4.6 858 reviews

SocialBook

Foster City, California, United States

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4.6 11 reviews

SocialDog

Tokyo, Japan

フォロワー管理, フォロー履歴, 自由自在のフィルタ, 分析, 投稿予約 機能で Twitter マーケティングを強力サポート。

4.6 89 reviews

Socialinsider

Bucharest, Bucureşti, Romania

Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…

4.6 96 reviews

Socialman

Wroclaw, Lower Silesia, Poland

Socialman is a SaaS platform for creating and managing giveaways through multiple social media channels. It is a cross-platform…

4.6 10 reviews

Social Status

Fortitude Valley, Queensland, Australia

Social status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world…

4.6 43 reviews

Solitics

Tel Aviv

Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…

4.6 14 reviews

Spectrio

Plano, Texas, United States

Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…

4.6 195 reviews

Sprig

San Francisco, California, United States

Sprig is an enterprise survey platform powered by AI agents. Design, field, and analyze studies faster with agents embedded…

4.6 12 reviews

SpyFu

Scottsdale, United States

Your competitors test keywords, run ads, and build search strategies with real budgets every day. That's free market research -…

4.6 491 reviews

Our vision is to become the world's leading influencer network and content marketplace by generating more income for influencers…

4.6 8 reviews

StoryChief

Ghent, Vlaanderen, Belgium

Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…

4.6 30 reviews

Sunny Landing Pages

None, Piemonte, Italy

Sunny landing pages, a diy tool for every marketer. It's quick & easy to use, mobile-responsive and high-performance landing page…

4.6 5 reviews

Swapcard

Paris, Île-De-France, France

Swapcard is the revenue-first intelligent event management platform for associations, trade show organizations, media companies…

4.6 163 reviews

Swell Software

Salt Lake City Salt Lake City, Utah, United States

Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost…

4.6 361 reviews

Swonkie

Famalicão Vilarinho Das Cambas, Braga, Portugal

Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…

4.6 28 reviews

Swordfish Software

Karnataka, India

Swordfish is an innovation agency in the events space. We are a young team, a truly eclectic bunch: we come from all kinds of…

4.6 83 reviews
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Showing 1,512 of 3,408 — 1,896 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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