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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,234 businesses
Demographicspro delivers detailed aggregate audience demographic estimates helping you and your customers understand the full…
Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…
G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…
If you hate creating email newsletters then you'll love what we're doing. It's been called an insanely cool new marketing tool…
Groupm is wpp’s media investment group and the world’s largest leading media investment company with a mission to shape the ‘next…
Intentdata.io, inc. Is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand…
Email and sms marketing automation software that allows you to deliver automated, relevant, and timely messages aligned with…
We help companies create engaging experiences that generate leads.
Med leadscoreapp kan du sætte dit salg og markedsføring på autopilot! Når personer, der er tilmeldt dit nyhedsbrev, besøger din…
Linktexting is the world's simplest text-to-download form generator for mobile app landing pages. Linktexting has brought better…
Mail blaze is an email marketing platform built for marketing teams who want more from email. Not just sends. Not just open…
Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
Founded in 2001, marketvolt can help you: :: attract more leads. :: engage prospects to move them through the sales funnel more…
Mightyscout helps brands and agencies like l'oreal, the body shop, tonal find influencers, collect media (even stories), send…
Noosh is the world’s leading independent marketing execution software company, used by enterprises and marketing services…
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
Connect to the right media now... For free: pitchrate is a powerful tool that finds credible sources for journalists and in…
Looking to take your brand's online presence to the next level? Look no further than post sticker! For nearly a decade, we've…
In a world where the inbox is more crowded than ever, reaching your customer is a technical task, but winning their heart is an…
By analyzing complex user behaviour on websites; reachpeople grabs, processes and segmentates user data to allow performing 1 to…
Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk about…
Showing 1,368 of 2,234 — 866 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.