Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our bi…
3.8
2 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…
3.8
3 reviews
Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.
3.8
9 reviews
Avantlink is an industry leading, cost-per-sale, affiliate marketing network. Our technology is user-friendly and leading-edge…
3.7
3 reviews
About blurb® Blurb is a bookmaking platform and creative community specializing in photo books and the tools to self-publish…
3.7
15 reviews
Glasshat takes the guesswork out of growing a business online by helping businesses effortlessly create and put into action…
3.7
3 reviews
Grouphigh is a marketing software platform used by more than 400 agencies and brands to identify bloggers, social media profiles…
3.7
18 reviews
The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…
3.7
8 reviews
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
3.7
72 reviews
Since 2003, point of reference has been helping companies leverage customer advocates to fuel business growth and fortify brands…
3.7
6 reviews
**vestorly was acquired by fmg suite on July 27th 2023.*** See the press release here…
3.7
3 reviews
We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…
3.6
6 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…
3.6
95 reviews
Based out of Vancouver, british columbia, wishpond is a provider of marketing-focused online business solutions. Wishpond's…
3.6
143 reviews
Addaptive intelligence is the leading provider of account-based advertising and analytics. Deploying display, native, video, ctv…
3.5
1 reviews
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
3.5
1 reviews
At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…
3.5
1 reviews
Bryj is the all-in-one AI-powered platform for building, launching, and scaling high-performing mobile apps. Brands use bryj to…
3.5
2 reviews
Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…
3.5
2 reviews
Co-sender is a multi-channel campaign management tool designed to simplify communication and reduce costs for city, state, and…
3.5
1 reviews
Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…
3.5
2 reviews
You don’t need to be the best as long as you are stronger than the competition. We help you to be just that. We are a finnish…
3.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.