Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

GoSite

San Diego, California, United States

Meet gosite. The all-in-one digital platform that's helping small businesses grow. We make it easy for small businesses to move…

3.9 25 reviews

IZEA Unity Suite

Winter Park, Florida, United States

Izea is an influencer marketing agency with a mission to make creator economy solutions for marketers. We do this by lighting up…

3.9 32 reviews

Lytics

Austin, Texas, United States

Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…

3.9 66 reviews

ocean.io

San Francisco, California, United States

B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…

3.9 4 reviews

Oribi

Tel Aviv, Israel

Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…

3.9 17 reviews

Pageflex

Marlborough, Massachusetts, United States

We help multi-location enterprises grow market share and drive revenue at a local level with our tailor-fitted distributed…

3.9 18 reviews

PR.com

Melville, New York, United States

Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate…

3.9 13 reviews

PsPrint

Oakland, California, United States

More than just an online printing company, psprint is your integrated marketing and direct-mail partner. We lead not only through…

3.9 9 reviews

Rank Ranger

Durham, North Carolina, United States

Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…

3.9 10 reviews

ShinyStat

Milan, Lombardia, Italy

Shinystat: web analytics and on-site marketing automation. Discover all the features of the shinystat analytics, data management…

3.9 12 reviews

SMSPortal

Cape Town West Cape, South Africa

We are business communication, made human. We have tapped into the power of cloud-messaging to offer maximum reach and genuine…

3.9 4 reviews

Social Toaster

Towson, Maryland, United States

Simplify employee advocacy with socialtoaster! Socialtoaster allows you to deliver your exsisting marketing content directly to…

3.9 18 reviews

SoftwareSuggest

Ahmedabad, Gujarat, India

Softwaresuggest is an online marketplace dedicated to helping businesses and individuals find the perfect software solutions to…

3.9 5 reviews

Ticketleap

Pittsburgh, Pennsylvania, United States

Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…

3.9 15 reviews

24-7 Press

Seattle, Washington, United States

Launched in 2004, 24-7 press release newswire changed the landscape of the press release distribution industry by offering…

3.8 33 reviews

AddThis

Reston, Virginia, United States

Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…

3.8 17 reviews

Airship

San Francisco, California, United States

Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…

3.8 32 reviews

Alliant

Brewster, New York, United States

Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…

3.8

Aprimo

Chicago, Illinois, United States

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…

3.8 45 reviews

Atomic Email Hunter

Санкт-Петербург, Russia

Atompark is a developer of well-known internet marketing software (including atomic mail sender and atomic email studio) and…

3.8 13 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

BrandBucket

Mumbai, Maharashtra, India

Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…

3.8 13 reviews

Brandreward.com

Austin, Texas, United States

Brandreward is a boutique platform solutions company that offers a variety of proprietary affiliate marketing traffic solutions &…

3.8 2 reviews

Buzzoole

Milan, Lombardy, Italy

Buzzoole, agent of influence, accompagna le aziende nell’evoluzione dell’influencer marketing sviluppando strategie innovative…

3.8 3 reviews
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Showing 1,296 of 2,234 — 938 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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