Social media scheduling that learns from your audience to drive more traffic and leads while freeing you from low-level…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
6,281 businesses
Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…
Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…
Online event registrations by stride events - the leader of event services Stride events includes all of the features you need to…
Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…
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Textus is business texting software that increases engagement with prospects, customers, workers, and candidates resulting in…
"cross-channel" retargeting at it's finest! Send automated "handwrittten" postcards to all your leads. Just $.99 per card, with a…
Tix is a state-of-the-art, cloud-based ticketing solution. We specialize in feature-rich, low-cost solutions designed to maximize…
The simple life app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as…
The most powerful email-finding tool which is able to list all the email addresses of people who are working in a particular…
Topol.io is an intuitive drag-and-drop email editor, available both as an embeddable plugin for SaaS platforms and as a…
Townhall is the world's first deep hybrid events platform. At townhall, we believe that taking care of your in-person and virtual…
At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…
Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…
Truelink media is working in the media sector to provide a great user experience and more feature-loaded media features. Team…
Tuberanker offers the ultimate toolset for creators & marketers to optimize their videos against the YouTube algorithm and rank…
Accelerate your outreach efforts with artemis, the fastest way for sales and communication professionals to accurately find B2B…
Vbout is an AI-enabled marketing platform that helps agencies and marketers grow with 14+ powerful marketing tools, integrated AI…
Transform ordinary into extraordinary with vevox! 💡🚀 Vevox is the leading polling, quizzing, and q&a platform, revolutionizing…
Vista social is your all-in-one social media management powerhouse. We deliver unparalleled value to brands, marketing agencies…
Voluum is a cloud-based ad tracking & management solution integrated with the world’s leading ad networks to collect detailed…
Vouch is the leading video-first AI content platform for talent teams. We work with global brands like warner bros discovery…
Wappalyzer uncovers the technologies used on websites.
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.