Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

SwiftAgent

Greenwood Village, Colorado, United States

Ready, set, grow your business or nonprofit! Swiftagent is a powerful, fun, and easy-to-use marketing app acting as your CRM and…

4.0 1 reviews

S�ntisis

Madrid, Madrid, Spain

Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…

4.0 1 reviews

Tag Defender

Paris, Île-De-France, France

Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…

4.0 1 reviews

Taximail

Bangkok, Bangkok, Thailand

Taximail founder, mr. Phaiboon trikanjananun is a digital entrepreneur who founded a web development company. Through his…

4.0 1 reviews

TechnologyAdvice

Nashville, Tennessee, United States

B2B technology advice from experts who use it | the latest B2B technology and software advice, trends, and guidance coming to you…

4.0 1 reviews

Tekgroup

Fort Lauderdale, Florida, United States

Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…

4.0 3 reviews

telbee

London

Telbee adds voice messaging to your website, or lets you create standalone voice recorder urls to share via social media…

4.0 1 reviews

Tellody

Athens, Greece

Tellody is an affordable customer points loyalty program made for local businesses. With just half a cent per customer tellody is…

4.0 12 reviews

Throtle Onboarding

Red Bank, New Jersey, United States

Throtle delivers powerful, compliant identity solutions that help healthcare brands and agencies accurately and securely connect…

4.0 1 reviews

TractionNext

Sydney, New South Wales, Australia

Tractionnext are experts in acquisition and engagement, helping businesses of all sizes streamline marketing campaigns with…

4.0 1 reviews

Twitonomy

Sydney, Australia

Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…

4.0 12 reviews

Upsight

San Francisco, California, United States

Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…

4.0 1 reviews

Uptempo (formerly BrandMaker

Molenbeek-Saint-Jean, Belgium

Uptempo: the enterprise platform for marketing management. Empowers leaders and teams with centralized command over every program…

4.0 127 reviews

Valkre

Chicago, Illinois, United States

Valkre is a platform built specifically for key account management. We help enterprise teams manage and grow their most important…

4.0 1 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

XMPie

New York, Israel

Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…

4.0 12 reviews

Zoniz

Cluj-Napoca, Cluj, Romania

Zoniz is a platform for engagement that uses proximity technology to reach people based on their location. It can be used by…

4.0 1 reviews

Zoniz Social

Cluj-Napoca, Cluj, Romania

Zoniz is a platform for engagement that uses proximity technology to reach people based on their location. It can be used by…

4.0 1 reviews

BrightInfo

Tel-Aviv

Brightinfo is a real time personalization engine. Our algorithm learns your website content and analyzes visitor behavior, then…

3.9 14 reviews

CafePress

Louisville, Kentucky, United States

The recognized pioneer in the customizable retail products industry, cafepress is a leading online retailer driven by…

3.9 15 reviews

PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…

3.9 751 reviews

Condati

Palo Alto, California, United States

Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…

3.9 12 reviews

DTOX

Vienna Vienna, Austria

Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…

3.9 12 reviews

Expandi.io

Eindhoven, Noord-Brabant, Netherlands

Expandi turns cold outreach into real conversations-on autopilot. Used by 35,000 sales and marketing pros, expandi helps you turn…

3.9 34 reviews
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Showing 1,272 of 2,234 — 962 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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