Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Hariken

Curitiba, Brazil

Na plataforma da hariken você pode utilizar a inteligência de seus dados para criar segmentos únicos e otimizar seus…

4.0 1 reviews

Hotsol

New Jersey, United States

Hotsol is a bulk email service for purchased email lists. We work with small, medium and large companies to send cold email in…

4.0 1 reviews

Incentivefox

Frankfort, Illinois, United States

Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…

4.0

Influential

Las Vegas, Nevada, United States

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred…

4.0 2 reviews

Klarity

Hong, Hong Kong

Social media broadcasts (SMB) is a dynamic and fast growing techno‐media company focused on developing proprietary technologies…

4.0 5 reviews

Layer

San Francisco, California, United States

Conversation builds relationship. Businesses build customer relationships @ scale on layer's enterprise conversation platform…

4.0 1 reviews

LeadBoxer

Amsterdam, Noord-Holland, Netherlands

Leadboxer is a lead data platform for lead identification, lead qualification and lead management. Leadboxer is designed to bring…

4.0 2 reviews

LimeLeads

Santa Monica, California, United States

Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…

4.0 1 reviews

Limelight Platform

Toronto, Ontario, Canada

Limelight platform is an experiential marketing platform that empowers brands and agencies to capture, manage, and measure…

4.0 1 reviews

LOCALACT

Denver, Colorado, United States

Localact is the premier local marketing platform for businesses. Localact empowers business owners with digital marketing…

4.0 2 reviews

Loyalistic

Helsinki, Uusimaa, Finland

Loyalistic is the complete inbound sales desk. Use loyalistic to attract new contacts and nurture the existing ones to discover…

4.0 4 reviews

Mailforge

Korsør, Zealand, Denmark

Mailforge is a danish company that is highly focused on email marketing automation. We take advantages of new technologies in…

4.0 1 reviews

Mailkitchen est une plateforme web pour l’envoi de mails en nombre orientée vers le monde des petites et moyennes entreprises et…

4.0 1 reviews

MarCom On Demand

Plymouth Meeting, Pennsylvania, United States

At strata, we provide smart marketing solutions, with a genuine human touch. Whether you want to acquire customers, overcome…

4.0

Marketing Attribution

Plano, Texas, United States

Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…

4.0 1 reviews

MarketingLeo

Bengaluru, Karnataka, India

Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…

4.0 10 reviews

MarketingStinks.com

New Hope, Pennsylvania, United States

Instagram growth & lead generation - our team takes a very hands on approach to building your brand on Instagram. Want to make…

4.0 3 reviews

Aurum is a decentralised fintech company building crypto products and AI tools.

4.0

MDirector

Madrid, Madrid, Spain

Mdirector ayuda a las empresas a transformar su negocio e impulsar las ventas mediante email marketing y marketing automation…

4.0 2 reviews

Mediahawk

Milton Keynes, England, United Kingdom

Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…

4.0 4 reviews

Meiro

Singapore, Singapore

Meiro is customer data infrastructure that deploys wherever your data needs to live - AWS, Azure, gcp, or on-premise in any…

4.0 2 reviews

Mercanto

London, England, United Kingdom

Mercanto provides a new class of 1:1 CRM merchandising that makes marketing way more effective and engaging for consumers (which…

4.0 1 reviews

Motiva AI

Reno, Nevada, United States

Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…

4.0 1 reviews

Mozeo

Camillus, New York, United States

Mozeo has been a leading authority for over a decade, helping thousands of customers create and execute a text messaging plan…

4.0 8 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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