Na plataforma da hariken você pode utilizar a inteligência de seus dados para criar segmentos únicos e otimizar seus…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,234 businesses
Hotsol is a bulk email service for purchased email lists. We work with small, medium and large companies to send cold email in…
Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…
Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred…
Social media broadcasts (SMB) is a dynamic and fast growing techno‐media company focused on developing proprietary technologies…
Conversation builds relationship. Businesses build customer relationships @ scale on layer's enterprise conversation platform…
Leadboxer is a lead data platform for lead identification, lead qualification and lead management. Leadboxer is designed to bring…
Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…
Limelight platform is an experiential marketing platform that empowers brands and agencies to capture, manage, and measure…
Localact is the premier local marketing platform for businesses. Localact empowers business owners with digital marketing…
Loyalistic is the complete inbound sales desk. Use loyalistic to attract new contacts and nurture the existing ones to discover…
Mailforge is a danish company that is highly focused on email marketing automation. We take advantages of new technologies in…
Mailkitchen est une plateforme web pour l’envoi de mails en nombre orientée vers le monde des petites et moyennes entreprises et…
At strata, we provide smart marketing solutions, with a genuine human touch. Whether you want to acquire customers, overcome…
Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…
Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…
Instagram growth & lead generation - our team takes a very hands on approach to building your brand on Instagram. Want to make…
Aurum is a decentralised fintech company building crypto products and AI tools.
Mdirector ayuda a las empresas a transformar su negocio e impulsar las ventas mediante email marketing y marketing automation…
Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…
Meiro is customer data infrastructure that deploys wherever your data needs to live - AWS, Azure, gcp, or on-premise in any…
Mercanto provides a new class of 1:1 CRM merchandising that makes marketing way more effective and engaging for consumers (which…
Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…
Mozeo has been a leading authority for over a decade, helping thousands of customers create and execute a text messaging plan…
Showing 1,224 of 2,234 — 1,010 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.