Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Stampede

Edinburgh, Scotland, United Kingdom

Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…

4.1 5 reviews

Stickyposts

Stockholm, Stockholm, Sweden

The easiest and most economical social media management tool all over the world! Starting from $6 montly Sticky posts features: •…

4.1 6 reviews

StoryPorts

Cincinnati, Ohio, United States

Storyports helps distributed teams create, review, test, and ship better email campaigns from start to finish. 🤫 Our award…

4.1 11 reviews

Thinglink

Palo Alto, California, United States

Thinglink is an AI-powered platform for building immersive and spatial learning experiences. Thinglink bridges the physical and…

4.1 11 reviews

Wyng

New York, New York, United States

Wyng is at the forefront of B2C marketing technology, offering an AI-powered data capture & engagement (dce) platform designed…

4.1 12 reviews

3radical Voco

Bristol, England, United Kingdom

3radical is a consumer data acquisition and audience engagement solutions provider. We help organizations listen to their…

4.0 2 reviews

Acumbamail

Ciudad Real, Castilla - La Mancha, Spain

Email, sms marketing, susbcription forms management and landing page editor to meet all your marketing strategy needs. A team of…

4.0 7 reviews

Adcleek

Neuilly-Sur-Seine, Île-De-France, France

Adcleek est une société indépendante de trading online Basée à Paris et tournée vers le Marché européen, adcleek est spécialisé…

4.0 2 reviews

Admailr

Branchburg, New Jersey, United States

What we do? Admailr helps publishers to monetize their email messages. We work with advertisers to target their offers to the…

4.0 1 reviews

AppGain

Delaware, Delaware, United States

All in one mobile marketing platform for customer lifecycle that provides smart solutions to help marketers from different…

4.0 2 reviews

Welcome to appfillip, where innovation meets results in the world of app marketing. We're not just another agency; we're an…

4.0 1 reviews

atEvent

San Ramon, California, United States

One solution. Every event. Standardize your event lead management with the only solution that offers coverage at more than 75% or…

4.0 12 reviews

Authoritas

Twickenham, United Kingdom

Big marketing data™ & software for professional marketers Analytics SEO is a comprehensive online marketing platform focused on…

4.0 19 reviews

Axtria CustomerIQ

Berkeley Heights, New Jersey, United States

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…

4.0 2 reviews

Blackwood Seven

Copenhagen, Capital Region, Denmark

Blackwood seven is a cloud-based martech company that provides an AI-driven marketing analytics and media optimizations platform…

4.0 1 reviews

BrandBee

Mohali, Punjab, India

Are you spending a lot of budget on your advertising? But still not getting more leads and purchase orders? Don’t worry, brandbee…

4.0 1 reviews

CampaignAlyzer

San Jose, United States

We help organizations turn complexity into clarity through data, strategy, and technology. As a modern digital analytics…

4.0 3 reviews

Canary Marketing

San Ramon, California, United States

Creative agency established in 2000 | certified b corp™. Specializes in high impact gifts, innovative packaging, and inspired…

4.0 3 reviews

Capital ID

Zwolle, Overijssel, Netherlands

Met onze brand portal software wordt iedereen in jouw organisatie de afzender van krachtige, authentieke en on-brand…

4.0 1 reviews

CataBoom

Dallas

Cataboom delivers the "boom!" for brands worldwide via its powerful gamification and prizing platform, catapult. This intuitive…

4.0 1 reviews

CleverReach

Rastede, Niedersachsen, Germany

Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…

4.0 22 reviews

CloudOne

Vancouver, United States

Based in Vancouver, WA, cloudone operates a fast-growing technology company focused on consumer acquisition that offers…

4.0 1 reviews

Cobomba

South Bend, Indiana, United States

Marketers spend too much time on research and strategy and still end up guessing about the marketing content they create. Cobomba…

4.0 1 reviews

Constant Contact

Waltham, Massachusetts, United States

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales…

4.0 5197 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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