Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Opentracker

Eindhoven, Noord-Brabant, Netherlands

🎯 simplifying your data journey. Welcome to opentracker, where we simplify the complex world of data for business owners, newly…

4.8 3 reviews

Opinion Stage Quiz

Tel Aviv, Israel

Opinion stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Unlike…

4.8 76 reviews

OptiMonk

Debrecen, Hungary

Optimonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. It…

4.8 126 reviews

Optinly

Coimbatore

Grow your email list, convert your website visitors into quality leads. Increase your sales with the world's best popup tool…

4.8 7 reviews

Orangear

Las Vegas, Nevada, United States

Outstanding, intuitive, intelligent SaaS platform offering easy-to-use smart tools for online marketers to effectively and…

4.8 6 reviews

Orca

Austin, Texas, United States

Orca is a native customer marketing and reference management application built for Salesforce. Orca was built under the premise…

4.8 4 reviews

Outgrow

New York, New York, United States

Outgrow old marketing! Interactive content is here to stay. We help you create beautiful, interactive calculators, quizzes…

4.8 261 reviews

PageFly Page Builder

Hanoi, Vietnam

Pagefly is a powerful page builder developed by Shopify experts. With seamless drag-and-drop and a robust library of elements…

4.8 15 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

Gain real-time insights and actionable data from millions of unstructured media datasets with peakmetrics.

4.8 5 reviews

Personyze

Israel

Personyze was founded in 6004 by a group of entrepreneurs with experience in web analysis and advertising. This group realized…

4.8 3 reviews

PheedLoop

Toronto, Ontario, Canada

Pheedloop is a true end-to-end on-site, virtual and hybrid event management and engagement platform. Pheedloop supports…

4.8 303 reviews

PickFu

San Francisco

Pickfu gives you fast, reliable feedback from real people, anytime you need it. It's the consumer research platform for everyone…

4.8 39 reviews

PinMeTo

Malmö, Skåne, Sweden

Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…

4.8 14 reviews

Pinnacle Teleservices

Nagpur, Maharashtra, India

𝐀𝐭 𝐏𝐢𝐧𝐧𝐚𝐜𝐥𝐞 𝐓𝐞𝐥𝐞𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐛𝐮𝐢𝐥𝐝…

4.8 3 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews

Popup Builder

Wilmington, Delaware, United States

Popup builder plugin is here to help you to create and display popups on your WordPress websites. We have also got mailchimp…

4.8 3 reviews

Postly

London, United Kingdom

Postly is a content planner and scheduler. It enables the user to plan, review, approve, schedule social media posts and monitor…

4.8 26 reviews

PowerChord

St. Petersburg, Florida, United States

At powerchord, we use our deep expertise in local marketing technology to guide our clients to consistent revenue growth. We work…

4.8

ProductDossier PSA

St. Catharines, Ontario

Touchbase is a simplified email marketing tool allowing our clients to "touch base" with their subscribers. We believe in…

4.8 4 reviews

PromoPrep

Denver, Colorado, United States

Smarter marketing, campaign & promotion planning software built for teams Promoprep is the centralized marketing calendar…

4.8 6 reviews

ProTexting

Plano, Texas, United States

Protexting helps you communicate with your contacts more efficiently through a suite of highly interactive sms marketing…

4.8 59 reviews

Publisher Discovery

Bath, England, United Kingdom

Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…

4.8 2 reviews

PureLocal

Gold Coast, Queensland, Australia

The purelocal business directory of Australia advertise local companies showcasing customer reviews , business details and…

4.8 3 reviews
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Showing 1,008 of 3,408 — 2,400 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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