Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Our call tracking software makes it simple to see which marketing campaigns are creating phone call leads so you can make data…

4.8 16 reviews

Capturly

Szeged, Csongrád, Hungary

Capturly is full-scale analytics for online businesses. Capturly is focusing on the main driving forces: conversion and…

4.8 11 reviews

CartFlows

Newark, Delaware, United States

The cartflows sales funnel builder turns your WordPress website into an optimized selling machine.

4.8 3 reviews

Charles

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

ChipBot

Houston, Texas, United States

Follow for #websitetips and product updates Video, chat, & #AI help desk for websites Grow sales & automate support 5,000 sites /…

4.8 3 reviews

Chirpify

Portland, Oregon, United States

A venture-backed marketing automation company used by global brands and millions of consumers, we were acquired by medical…

4.8 2 reviews

Circlewise

Warszawa, Poland

Kim jesteśmy: Adhydra to: Zespół specjalistów z doświadczeniem zdobytym u dostawców zaawansowanych technologii, w sieciach…

4.8 25 reviews

ClickFlow

Arcadia, California, United States

Clickflow is a content intelligence platform built by leading growth marketers who have spent time in the weeds of SEO and…

4.8 2 reviews

Clientify

Medellin, Colombia

Somos una empresa colombiana que innova día a día para ofrecer: -soluciones logísticas a tu medida. -tercerización de procesos y…

4.8 4 reviews

Cloud Call Recording

Easingwold, England, United Kingdom

Teleware design software to help businesses communicate better with their customers and employees by routing communications more…

4.8 2 reviews

CloudSponge

San Francisco

Cloudsponge helps your business grow faster. Our products will deliver a dramatic improvement the performance of your existing…

4.8 18 reviews

Cocolyze

Anzin, Hauts-De-France, France

Cocolyze is the all-in-one SEO solution that easily improve your ranking on Google and boost your business ! 🎯

4.8 3 reviews

Codec

New York, New York, United States

Cultural intelligence for the community age Our unique technology help brands generate insights to unlock community capital - a…

4.8 2 reviews

Concierge.com

Phoenix, Arizona, United States

4.8 4 reviews

ConnectedSign Digital Signage Platform

Lancaster, Pennsylvania, United States

Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…

4.8 12 reviews

Connectly.ai

San Francisco, California, United States

Connectly is a global platform that helps brands sell more, build customer loyalty, and deliver efficient support through…

4.8 5 reviews

Conte.ai

London, England, United Kingdom

Conte.AI is an AI-powered web service offering highly efficient social media management and content creation. Our team of…

4.8 653 reviews

We're a content marketing software & services company born in Seattle, built by a distributed team. Our data-driven content brief…

4.8 16 reviews

Converve Event Management Platform

Barmstedt, Schleswig-Holstein, Germany

Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…

4.8 5 reviews

Crossware Mail Signature

Auckland, Auckland, New Zealand

Over 1,000,000+ users use our flagship product, crossware email signature. We have clients from over 80 countries and the quality…

4.8 7 reviews

CS400 Enterprise MLM Software

Temecula, California, United States

Compu-sult offers its cs4000 enterprise mlm software system to any mlm that needs top of the line, affordable and reliable…

4.8 3 reviews

cux.io

Wrocław, Lower Silesia, Poland

Cux is a digital experience analytics platform that turns user behavior into digital growth. We don’t just show you what users do…

4.8 46 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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