Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

WiserNotify

Newark

Social proof can immensely enhance your brand reputation; it is, by far, the fastest and most effective way to establish trust…

4.9 4 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

YetiText

Lehi, Utah, United States

We help companies connect with more prospects and increase sales through our phone and text messaging tools for business. Using…

4.9 13 reviews

Zeetaminds Digital Signage Software

Chennai, Tamil Nadu, India

Zeetaminds is a global provider of digital signage software. Our software helps businesses manage their screen networks with…

4.9 7 reviews

Zutrix

New Castle, Delaware, United States

Zutrix enables you to track all Google rank positions in the best accurate and powerful way. The world's first AI-powered Google…

4.9 6 reviews

24SevenSocial

Kongsberg, Viken, Norway

We created 24sevensocial back in 2010 with the idea to help companies simplify their marketing efforts and understand the new…

4.8 2 reviews

4Cite

Albany, New York, United States

4cite is a people-based identification and data insights services provider that uses proprietary web visitor identification…

4.8 4 reviews

AccuRanker

Aarhus Kommune, Central Jutland, Denmark

Accuranker is the fastest and most accurate rank tracker and llm visibility tool for agencies and enterprises. We help SEO teams…

4.8 83 reviews

A Salesforce marketing cloud solution for marketers. Drag-and-drop segmentation, lead scoring and web tracking in sfmc. Start now!

4.8 3 reviews

Admers

Vilnius

Admers: the ultimate meta ads spy tool Tired of outdated creative research? Analyzing competitors’ ads in the ads library is a…

4.8 3 reviews

AdPage

Uden, Noord-Brabant, Netherlands

Het first party tijdperk omarmen zonder technische hoofdpijn. Dat is waar wij online marketingbureaus in nederland mee willen…

4.8 10 reviews

Ad.Style

Boca Raton, Florida, United States

Founded in 2015 by a small group of great minds in boca raton, adstyle has become a global leader in digital marketing and native…

4.8

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

We are a team founded by programmers and designers who are smart, creative and experienced in the field of e-commerce. Founded in…

4.8 2 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

Generative AI is a technology that uses artificial intelligence (AI) to produce new content like texts, images, videos and 3d…

4.8 2 reviews

Aivie

Zürich

Customer experience & digital customer interaction

4.8 2 reviews

Find new internal linking opportunities and improve your internal linking with instant, automated recommendations. Try twylu for…

4.8 15 reviews

Ampry

Pleasant Grove, Utah, United States

Convert more leads and sales by engaging your website visitors with user-friendly pop-ups, top and bottom bars, notifications, &…

4.8 6 reviews

Anewstip

Hong Kong, Hong Kong

Anewstip.com helps entrepreneurs, PR professionals and marketers connect with relevant media influentials. Anewstip was founded…

4.8 15 reviews

Apifon

Greece

Apifon is a technology company that develops business messaging services. It is headquartered in greece and maintains offices in…

4.8 3 reviews

ARchitect

Needham, Massachusetts, United States

Founded in 2004 and backed by polaris growth fund, arinsights provides software and consulting services to help technology…

4.8 10 reviews

Arreya Digital Signage Suite

Hiawatha, Iowa, United States

Arreya is the next generation of cloud-based software for creating and managing interactive and digital signage programs. We…

4.8 27 reviews
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Showing 816 of 3,408 — 2,592 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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