Running an a/b testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate…
4.2
48 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Owned by awin, shareasale's affiliate marketing platform empowers advertisers and publishers of all sizes to grow their business…
4.1
70 reviews
Comscore (nasdaq: scor) is a global, trusted partner for planning, transacting and evaluating media across platforms. With an…
4.1
59 reviews
App annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000…
4.1
10 reviews
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
4.0
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
4.0
6 reviews
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a…
3.9
79 reviews
We provide wide range of software solutions for Microsoft sharepoint and office 365. Our leading products: harepoint analytics…
3.9
9 reviews
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…
3.8
45 reviews
Brightsign llc, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices…
3.8
5 reviews
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than…
3.8
4 reviews
Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…
3.4
89 reviews
Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…
3.4
8 reviews
With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…
3.2
12 reviews
Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…
2.4
5 reviews
Founded in 2009, alibaba cloud is a leading cloud computing and artificial intelligence company. Leveraging its proprietary…
Unrated
Building blocks helps global companies solve complex problems using digital technologies. We work with clients to identify…
Unrated
Daimler truck north America, a daimler truck ag company, is the largest heavy-duty truck manufacturer in north America and a…
Unrated
「eventhub」は、企業が営業、マーケティング、採用や顧客関係維持のためにイベントを開催する際に利用する、ビジネスイベントに特化したイベントプラットフォームです。数十人規模のウェビナーから、大規模オンライン展示会まで幅広い種類のイベントをオンライン空間で開…
Unrated
See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…
Unrated
Sophisticated software with high quality is our dna. Since our founding in 1990, we have pursued the goal of providing our…
Unrated
Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…
Unrated
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.