Storyclash has been acquired by kolsquare, Europe’s leading influencer marketing technology and a certified b corp. Two European…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
712 businesses
Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Our…
Since 2009 textmunication has been building an interactive messaging experience that uses the sms and mms infrastructure. It's…
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…
Upshot.AI is a revolutionary customer engagement platform used by fortune 1000 companies such as amway, itc, cbs, uhg, and tenet…
Join 6000+ companies anonymously benchmarking their marketing and business KPIs. Know how you stack up and when metric changes…
An all-in-one platform that offers robust virtual event hosting features including ticket sales, live streaming, live chat &…
Virbela is an immersive technology company that’s redefining the workplace for global businesses with its virtual worlds and…
Insurance... Sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving startups and…
Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…
We’ve been providing mobile apps for events since before you could Instagram them. Now we’ve created the best event tech…
Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…
At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…
Clearscope helps brands get discovered on Google, ChatGPT, and whatever's next
Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…
Cpv lab is a marketing tracker used to control and optimize all your marketing campaigns in one place, no matter the traffic…
Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…
What is the digivizer advantage? It’s the unique blend of data, insights and action at speed. Instantly empower your…
Emlen is the easiest way for sales managers and account executives to follow up smarter - through personalized, trackable digital…
Grata is the leading AI-native market intelligence platform purpose-built for m&a. Now part of datasite, we bring proprietary…
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used…
Designed for PR and communications teams, mediahq is the all-in-one media contacts database and press release distribution…
Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…
Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…
Showing 72 of 712 — 640 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.