Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…
4.5
24 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
4.5
37 reviews
4.5
67 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring…
4.5
90 reviews
Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…
4.5
30 reviews
$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…
4.5
189 reviews
Print better. The minds, makers, and innovators at mimeo are dedicated to giving back customers what matters most - their time…
4.5
14 reviews
Mish guru is a full service storytelling suite for snapchat stories that scales a brand’s content team, quickly. Over one billion…
4.5
11 reviews
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
4.5
190 reviews
Monsterinsights makes website analytics easy for WordPress by showing the insights that actually matter, right inside your…
4.5
20 reviews
Morningscore is a complete SEO & geo platform built to make search optimization simple, measurable, and engaging. We combine…
4.5
26 reviews
Mumara is a multipronged suite of SaaS products for digital marketing automation and customer relationship management. The year…
4.5
19 reviews
Mysignature is a free online signature maker that provides you with the easy and professional way of identifying yourself via…
4.5
46 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…
4.5
11 reviews
Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…
4.5
10 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Optimal is a comprehensive user insight platform empowering product teams and UX researchers to make confident, data-driven…
4.5
12 reviews
Our platform aims to automate analysis, data integration, and Slack reports for brands and agencies.
4.5
10 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Pagemaker is on a mission to optimize your conversion rates with our simple-to-use landing page builder. Create an account…
4.5
43 reviews
Experience a new way of creating content. Get matched to the best-suited content projects and manage work, payments and feedback…
4.5
10 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.