Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,308 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

Chatmeter

San Diego, California, United States

Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep…

4.5 263 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

cognitiveSEO

Iasi, Iaşi, Romania

We, at cognitiveseo, have put the best effort to create a tool-set that will help you rank and monitor your sites better. Let me…

4.5 69 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

Contently

New York, New York, United States

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…

4.5 84 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Curata

Boston, Massachusetts, United States

Founded in 2007 and headquartered in Boston, Massachusetts, curata, inc. Is the leading provider of software empowering marketers…

4.5 40 reviews

Cyance

London, England, United Kingdom

Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…

4.5 20 reviews

Dstillery

New York, New York, United States

Dstillery is the leading predictive AI audience targeting company, helping marketers reach exactly the right audience for every…

4.5 47 reviews

Email on Acid

Centennial, Colorado, United States

Put your best email forward with email on acid! For every campaign, every message, and every inbox, email on acid has the…

4.5 40 reviews

EmailOpen

Malibu, California, United States

Since 2001, emailopen™ has been a leader in innovative electronic mail solutions, delivering proven and measurable results to the…

4.5 14 reviews

EmailPush Lite

Noida, Uttar Pradesh, India

Sales-push.com : intelligent marketing services, starting $99. We offer affordable, full service "digital marketing" for small to…

4.5 13 reviews

Digital signage software beyond the realms of standard. It’s packed with incredible scheduling, a beautiful visual builder…

4.5 77 reviews

Emotive

Los Angeles, California, United States

Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…

4.5 140 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

ExpoGenie

San Mateo, California, United States

Expogenie helps event teams grow revenue and simplify sponsor + exhibitor management. From associations to corporations and…

4.5 21 reviews

Nightlife texting provides a cheap, powerful bulk sms marketing and text messaging software solution for your nightlife business.

4.5 519 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Feedback Loop

New York, New York, United States

Feedback loop by disqo, is the agile research platform that business teams rely on to test ideas directly with target consumers…

4.5 123 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews
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Showing 624 of 1,308 — 684 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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