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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Wtpbiz empowers printing businesses with custom web-to-print (w6p) technology solutions that streamline operations, boost…
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Our core product is welcm, a visitor management system made up of three separate apps: a visitor-facing virtual reception, an…
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Wendigo is a value-added reseller of trade show and expo software and services.
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Wgsn is the global authority on consumer trend forecasting. We help brands around the world create the right products at the…
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Wheel of popups is an online "spin to win" promotion builder that works on any sales channel. The world's #1 promotion builder to…
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Wheely sales helps ecommerce store owners increase their conversion rates to 12% on average. It's a wheel of fortune style exit…
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Unfortunately we could not survive bootstrapped but know more about us with claude analysis…
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More than just a store locator. Where to buy uses robust, on-shelf store data to power a variety of tools that shorten the…
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Whichbox® is the only interactive storytelling engine for brands. Customers do not want to be ‘talked at’ or ‘sold to’ anymore…
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We provide tools to increase the success of your business The whisqr customer engagement platform provides businesses and brands…
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We’re experts in creating long-lasting and mutually rewarding relationships between brands and customers. White label loyalty is…
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Whitemobi is a mobile performance marketing network specialized in providing content monetization tools for publishers, content…
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Identify your traffic with ease. Maximize ROI by attributing views to marketing campaigns. Do it in a kind and respectful manner…
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Wildfire systems is the enterprise commerce intelligence platform that transforms customer loyalty from a cost center into a…
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Winbounce is a lead generation and conversion optimization tool that lets you reduce the bounce rate by offering enhanced…
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Windsor, an AI marketing platform for e-commerce brands to automate and scale personal videos to acquire, retain and grow…
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Winningware is an online marketing company. We help our clients launch products and services, move local businesses online and…
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Worldip - geolocation database, service and tools.wipmania provides a number of free products and services based on worldip…
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Wiraya is a managed mobile customer activation software that blend voice calls, text and mobile messaging to inspire action from…
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Wisembly is the first all-in-one web application for hybrid event animation. Seminars, conferences, workshops... Reinvent your…
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Systematic reputation management solution for online businesses. Increase your visitor conversion rate.online reputation, website…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.