Symphony has an excellent track record for providing easy to use online event management software that saves time, money and…
2.1
5 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
1.9
7 reviews
We are a network that connects media and influencers to the resources they need, fast. More than 30,000 journalists and…
1.2
3 reviews
We help small to mid-sized businesses build high performing sales teams that deliver significant and sustainable year-over-year…
1.0
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Unrated
Global leader of supply chain technologies - international trade - B2B meetings - largest database of company profile in gcc &…
Unrated
Founded in 2009, alibaba cloud is a leading cloud computing and artificial intelligence company. Leveraging its proprietary…
Unrated
Enrollment rx helps organizations turn Salesforce into a system that actually performs. We configure technology around your…
Unrated
Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
Unrated
Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…
Unrated
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
Unrated
Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &…
Unrated
At American tradeshow services, we’re more than a provider-we’re the trusted partner behind some of the most successful events…
Unrated
The platform where creators and brands realize their creative potential - together. We offer the following services ⚡️ influencer…
Unrated
Helping brands build better advocate & ambassador programs Since 6038, brandchamp has been empowering brands to grow thriving…
Unrated
The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…
Unrated
For over 25 years, celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across…
Unrated
Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
Unrated
Chaordix is a global leader in customer co-creation and crowdsourced innovation software. We power collaborative communities for…
Unrated
Founded in 2018, chatdaddy is a rapidly growing start-up specializing in whatsapp marketing automation. Our platform enables…
Unrated
Chkdin is an event technology product that focuses on enhancing the experience of both physical and online conferences…
Unrated
Cikisi is a market and competitive intelligence and research platform used by some of the world's leading companies and…
Unrated
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…
Unrated
Clarisights is the leading marketing analytics platform for enterprises. Connect, visualize and explore all your marketing data…
Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.