Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…
3.8
32 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…
3.8
45 reviews
Brightsign llc, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices…
3.8
5 reviews
From pioneering affiliate marketing to powering the future of connected commerce, cj has been the trusted leader in…
3.8
12 reviews
Envoke is the email marketing platform purpose-built for communications professionals to engage stakeholders and members with…
3.8
2 reviews
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than…
3.8
4 reviews
Konnect insights, a product from prudence analytics and software solutions helps brands and agencies gain valuable insights…
3.8
3 reviews
We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…
3.8
150 reviews
Empowering teams to build better content, faster - without writing a line of code Unlayer is the embeddable content builder…
3.8
9 reviews
Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…
3.7
3 reviews
Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…
3.7
3 reviews
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
3.7
72 reviews
Reviewpush found it's place within the customer experience management space in 2011, when lee mcniel, founder and CEO, was…
3.7
14 reviews
**vestorly was acquired by fmg suite on July 27th 2023.*** See the press release here…
3.7
3 reviews
Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…
3.5
2 reviews
Cx network is the leading online community for global customer experience, call center, service, insight and marketing…
3.5
1 reviews
Presentationpoint, founded in 1998, creates a suite of software products for dynamic digital signage and Microsoft powerpoint…
3.5
2 reviews
Demographicspro delivers detailed aggregate audience demographic estimates helping you and your customers understand the full…
3.5
1 reviews
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
3.5
2 reviews
For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.
3.5
11 reviews
The ad agency Shopify recommends. Helping to scale the growth of dtc and ecommerce brands with paid social, paid search, and…
3.5
1 reviews
Statsocial is the industry’s only audience insights platform built to provide a holistic understanding of any consumer, brand or…
3.5
4 reviews
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
3.4
42 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.