In February 2021, mightyhive, global leader in data and digital marketing, acquired datalicious. Mightyhive is the leading data…
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Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Optimine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift…
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Create widgets that help you grow your business using AI powered chats and lead collection, create fomo with realtime event…
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Capture leads through your website and multiple content channels across the web, with personalized on-site engagement to build…
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Founded in 2003, opt-intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user…
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Option technologies international provides computer-based tools that harness the collective wisdom and creative power of people…
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Opt it, inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in…
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Oraquo es una herramienta innovadora que realiza el seguimiento y el análisis automático de opiniones en internet, buscando y…
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Oras.io is a cloud based trade show management software. Receive applications, accept or deny them and handle billing and payment…
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Append email and social data to incomplete contact lists. Upload a list of names, emails, or social profiles and orbitly will…
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World's first agentic cloud os - Where AI agents and humans collaborate seamlessly Orbitype is the next-generation platform where…
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Origits is a video platform that transforms how businesses use video on their websites. What we solve: - the gap between social…
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Find & measure all the conversations happening around your brand, business, product or services. Track and benchmark your online…
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Event management tailored for free and open source community conferences.
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Your event marketing made easy. Osortoo makes it easy for marketers to efficiently tell their stories and engage their audience…
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Otherlevels enables operator’s to amplify their brand and increase profitability by acquiring more, and retaining customers…
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Grow social presence - keep an eye on your competitors and see what campaigns lead to their maximum growth.
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We are a leading provider of top-quality freelancers for a wide range of industries. Whether you’re looking for writers…
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Outleads' patented technology enables to advertise online based on offline activity. We push data from crms, call centers…
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Outside voice helps e-commerce giants collect high quality product reviews
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Amplify joy in every splash, thrill, or gathering with oveit - an all-in-one platform that fuses ticketing, real-time bookings…
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Ovonts builds the execution layer for intelligent and cyber-physical systems. Intelligence breaks at execution.not at models…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.