Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,281 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Retailers are increasingly bringing the digital experience into their stores. Jogogo empowers organizations to gain a clear…

Unrated

Join

Haarlem, Netherlands

🔥 smarter influencer campaigns, made simple, our clients see 140% better performance with 73% less effort. Join helps brands…

Unrated

Join By Text

Pittsburgh, Pennsylvania, United States

Join by text integrates with popular email marketing platforms and allows your audience to quickly and easily join your email…

Unrated

Jomablue

London, England, United Kingdom

One platform for virtual, hybrid and in-person events, jomablue provides the creative and operational tools required to bring an…

Unrated

Journey121

Minneapolis, Minnesota, United States

It takes intelligent promotions to get a new customer in the door and keep them coming back. To pinpoint your dollars to the…

Unrated

JourneyTrack.io

Doral, Florida, United States

Journeytrack is the AI-forward journey management platform transforming how enterprises map, track, and optimize customer…

Unrated

Journicity

Provo, Utah, United States

Did you know that most businesses believe that nearly 30% of their marketing budgets are wasted to poor strategic planning?…

Unrated

JournoLink

Cardiff, Wales, United Kingdom

Introducing journolink, the ultimate publicity software tailored for small businesses eager to amplify their voice across vast…

Unrated

Joyn

Limbourg, Vlaanderen, Belgium

Due to international digitalization, retailers of consumer goods and services have to find creative ways to increase customer…

Unrated

Jublia

Singapore

Jublia AI is an event engagement platform designed to help people discover, connect, and take action across the entire event…

Unrated

Jumbo Live Streaming Platform

Charlotte, North Carolina, United States

Jumbo is a full-service remote production studio. That means we're not just a tool to stream your event, but a partner in…

Unrated

Jumpstart Software

Mumbai, Maharashtra, India

Jumpstart (SaaS platform) www.gojumpstart.in - an AI powered text messaging based automated CRM driving online discovery, word of…

Unrated

Jupiterbay Digital Signage

Arlington Heights, United States

Jupiterbay offers a full-service solution for all your digital signage and interactive kiosk applications. Our software platform…

Unrated

Jurnee

Paris, Île-De-France, France

Jurnee is the all-in-one business events platform designed for teams. We help mid-market companies manage their events' strategy…

Unrated

Just Ask Users

Meckenheim, Nordrhein-Westfalen, Germany

Just ask users improve your product with feedback from real people! An easy way to plan, manage and track user experience…

Unrated

JustControl.it

Limassol, Lemesos, Cyprus

Justcontrol.it develops a marketing-focused technology solution enabling businesses to gain full control over their ad spending…

Unrated

Juulr

Haarlem, Netherlands

Juulr was, and still is, thé very first influencer marketplace in the benelux! Juulr was founded in the early days of 2016 by…

Unrated

Juven

Central, Hong Kong

Juven (juven.co) is an organisation platform that empowers organisations of all sorts and sizes to build, engage and grow their…

Unrated

K2C SMS

Hemel Hempstead, England, United Kingdom

At eckoh, we are dedicated to making the world secure, ensuring that everyone can trust brands and engage without risk. We help…

Unrated

K3 MStore

La Teste-De-Buch, Nouvelle-Aquitaine, France

Viji is offering a unique experience in identifying and presenting the origin of fashion products, textiles and personal…

Unrated

Kaarba

New Delhi

Kaarba is an advanced performance tracking solution for affiliate networks, advertisers agencies. Using in-built cutting-edge…

Unrated

KABOOM ABM

Gurgaon, Haryana

Dotconverse is asia's leading managed tech powered B2B marketing agency. We are trusted by fortune-grade brands to empower their…

Unrated

Kademi

Auckland

Kademi's partner relationship management platform enables companies worldwide to onboard, engage, and accelerate performance with…

Unrated
View more RevAgents

Showing 4,680 of 6,281 — 1,601 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.