Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,279 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 72Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

We got the competition shaking due to our extremely low prices, unbelievably cheap prices, and amazing customer support…

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BuzzSense

Chennai, India

Buzzsense is a holistic reputation management software to monitor brand influence and engage your customers effectively across…

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Buzztik

Ljubljana

We are not a platform. We manage content creators for you. No more time-consuming creator and content management through…

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Inloop ltd is a computer software company based out of United Kingdom.

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Boost conversions, reduce cart abandonment and elevate your store’s shopping experience with the caddy side cart plugin for…

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Callback24

New York

More leads and sales calls every day! You can now attract more potential customers and increase your sales with the most…

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CallDynamics

Moorabbin, Victoria, Australia

Call dynamics allows you to track your marketing ROI on an individual source, or down to specific keywords, go as light, or as…

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Caller Insight Call Tracking

Irvine, California, United States

Are you having trouble finding out which advertisement strategies are getting you the most calls? Well, we are here to help you…

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Callspree

Claymont, Delaware, United States

Callspree automagically turns your marketing qualified leads(mqls) into phone calls. With callspree, fully automate your lead…

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CallXP

Gurugram, Haryana, India

Callxp is a full-stack tech enablement platform for creators and professionals. It helps them to build their personal brand page…

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Calypsus

Ghent

Including 3rd party data in your dashboards shouldn't be difficult or expensive. Our mission is to build the best and most…

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Campaign Enterprise

San Clemente, California, United States

Arial software creates email distribution software for mass e-mail. The software offered is software you purchase and put on your…

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Campaignware enables businesses of all sizes to create their own digital campaigns and grow their contact list - without coding…

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CampusAge

Noida, India

Netcellence technologies is a software-as-a-service product development and services company. Two prominent products are helpdesk…

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Canam Mobile Event Apps

Carlsbad, California, United States

Canam solutions USA, inc. (csu) is the us affiliate for both canam solutions inc.(Canada) and canam software labs, inc. Csu…

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CandyBar

Singapore, Singapore

Candybar is a digital loyalty punch card program for brick & mortar stores that increases sales and repeat visits. Turbocharge…

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CandyBit Social

Toronto, Ontario, Canada

Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…

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Capssion

Hong

The capssion platform helps marketers execute end-to-end influencer marketing campaigns, at scale. The tech company was founded…

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CaptainAMZ

Los Angeles

All-in-one amazon seller software with many best features including auto request reviews & feedbacks, track reviews & buy box &…

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Capture

Anaheim, California, United States

Movology llc provides enterprise and SMB marketers real-time automated next generation web form abandonment solutions to increase…

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A SaaS based customer analytics platform for customer acquisition, retention and management. Run, analyze and improve your highly…

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Carapace

Savage, Maryland, United States

Carapace, inc. Specializes in the provision of high-level strategic and tactical technology consulting and project management…

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Carnival.io

New York, New York, United States

Carnival offers a mobile marketing automation platform for brands and agencies to engage their mobile app audiences through…

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Showing 3,864 of 6,279 — 2,415 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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