Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,279 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Appburst develops iphone, ipad, and Android mobile apps for events, meetings, conferences, trade-shows.

Unrated

Appsumer

London, England, United Kingdom

Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…

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Apptoolkit's screenshot and website builder make marketing your app a breeze. The review monitor keeps you on top of your new…

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AppVirality

Phoenix, Arizona, United States

Appvirality is a 'plug and play growth hacking toolkit for mobile apps' that helps app developers in identifying and implementing…

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The web-based marketing resource management solution for mid-size marketing departments, aprix marketing manager gives you the…

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Apteco Orbit

Warwick, England, United Kingdom

Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…

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Apteo

New York, New York, United States

Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &…

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Dr. David goetsch is a christian counselor, life coach, and church deacon whose counseling, books, articles, and blog seek to…

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Archie

Singapore, Singapore

Archie helps you grow your social media exposure. Get more real followers on autopilot - start with a free trial.

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ARIXE

Melbourne City, Victoria, Australia

Video wall, digital signage and streaming encode/ decode solutions. Panotek is the “go to” specialist for digital canvas…

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ARM MLM Software

Madurai, Tamil Nadu

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗥𝗠 𝗠𝗟𝗠 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 We…

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Arrow Boost

San Francisco, California, United States

Arrow AI is an automated social media marketing tool designed for small businesses to manage, create, and boost content across…

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Arroweye

Henderson, Nevada, United States

Arroweye solutions is the only provider of on-demand, just-in-time payment cards for banks, credit unions, neobanks, fintechs…

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ArrowPass

San Francisco, California, United States

A closed-loop payment system that does not require a network to operate was flawlessly piloted in 2015, increasing sales and…

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ArtHub

London, England, United Kingdom

Arthub creates a single network of artists and organisers worldwide. Arthub is a dedicated platform to where you can promote your…

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ArtsAI

San Francisco, California, United States

Artsai is disrupting the martech industry by helping brands harness the power of advanced AI/machine learning through all our…

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Arwen.ai

Farnham, England, United Kingdom

Make every comment count. Arwen is the performance layer social media has been missing. We help brands and organisations turn…

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Asend direct revolutionizes shared and co-op direct mail advertising. We deliver compelling, high-quality, high-response exposure…

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Assetario

Bratislava

Assetario has developed a revenue optimization SaaS engine for mobile app brands. We improve mobile app user revenue by combining…

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Astapor

Copenhagen

We are a small copenhagen startup focusing on value-adding customizations for the Salesforce platform. We started with the…

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atipso

Ried Im Innkreis, Oberösterreich, Austria

Create and publish campaigns on your own! Contests, sweepstakes and microsites on multiple web channels at the same time Launch…

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atisfyre

Singapore

Atisfyre is enabling millions of influencers across the world to turn their passion into a profession. We are part of the atisfy…

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Atomic Analytics

San Francisco, California, United States

Atomic intelligence provides a web-based service for the automated analysis of text content. We monitor large volumes of content…

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Atomic.io

Wellington

At atomic.io, we're transforming the way you connect with your customers by tapping into a powerful yet under-utilised channel -…

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Showing 3,696 of 6,279 — 2,583 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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