Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,279 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

About fischer & kerrn We create frictionless and unique workplaces for our customers by providing them with innovative and…

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ActiveTickets

Utrecht, Utrecht, Netherlands

Activetickets: effortless ticketing for every organization Activetickets is the go-to platform for organizations looking to sell…

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Activishop

Bangkok, Bangkok, Thailand

Activishop started from a educationnal toy shop owners seeking for better learning environment for our kids as well as a sharing…

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Actusnews wire

Bègles, Nouvelle-Aquitaine, France

Le groupe corep lighting est le leader en France de la fabrication d’abat jour et de lampes décoratives avec environ 30% du…

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ACUMEN Book

Green Bay, Wisconsin

Cyberwolf is dedicated to helping publishers grow by providing easy to use and cost-effective technology solutions that allow…

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Adapti

Luxembourg City, Luxembourg, Luxembourg

Collect - profile & adapt to every single visitor of your website! Adapti.me is a robotic process automation (rpa*) tool giving…

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Ad Archive

Sydney

Ad archive (theadarchive.com) is the go-to resource for marketers, copywriters & savvy business minds who want profitable…

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Adbrain

London, England, United Kingdom

Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message…

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AdClear

Berlin, Berlin, Germany

Adclear.de: dein wegweiser zu klarheit & wissen! Entdecke topaktuelle, vielseitige ratgeber für ein smarteres leben.

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AdClicks

Miami, Florida, United States

Adclicks is a real-time collaboration and marketing operations platform that connects performance agencies and advertisers in one…

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AddReality

Shanghai, China

Customer engagement platform for personalized video and audio communication in offline locations. Featured solutions include…

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導入実績1万件以上のアドエビス(ad ebis)は高精度なデータ計測・分析・活用を通して企業の意思決定を支え、アトリビューション分析やカスタマージャーニー分析でweb施策の成果を最大化する、広告効果測定プラットフォームです。初期費用は無料です。

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Adenzo is a B2B business development and lead generation solution. It breaks down into 3 main areas: 1 - data. Our dataset has…

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Adgraphix

Christchurch, Canterbury, New Zealand

Maximum impact. We merge digital print and sign making expertise in our modern facility using cutting edge software and…

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Adicube

Bangalore Karnatka, Karnataka, India

Influencers marketing

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Adigami

Newport Beach, California, United States

Adigami is a data integration and visualization company specializing in digital media analytics. We make it easy for companies to…

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Adinject

Singapore, Singapore

Adinject pte ltd provides an AI based marketing automation tool with influencer network and affiliate network.

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AdLuge

Toronto, Ontario, Canada

Adluge is a lead management system that helps you understand all your inbound marketing initiatives. Your all-in-one marketing…

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adMingle

Ramat Gan, Israel

Share + value = ‘mingle’ // To share is for free but to 'mingle' is for the value Serving everyone from victoria beckham to our…

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Admo.tv

Paris, Île-De-France, France

European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…

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adnomaly

Düsseldorf, North Rhine-Westphalia, Germany

Protect your media operations and prevent wrong ad spends - efficient anomaly detection for media buyers, safeguarding your…

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AdNow

Plovdiv, Пловдив / Plovdiv, Bulgaria

Adnow is a native advertising company and a proud member of iab Europe. We leverage advanced advertising technologies such as…

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Adrack Bannerize

Glendale, California, United States

Adrack is a marketing platform designed to provide support and solutions for advertisers, publishers, brokers, agencies, and lead…

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Showing 3,576 of 6,279 — 2,703 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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