Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

332 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Taboola

New York, New York, United States

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers…

2.9 26 reviews

snapADDY DataQuality

Würzburg, Bayern, Germany

Snapaddy is a leading provider of SaaS solutions that use artificial intelligence and machine learning to automate contact…

2.8 2 reviews

QR Code Generator Pro

Bielefeld, Nordrhein-Westfalen, Germany

Qrcg by bitly is the fast, flexible, and trusted qr code generator that turns everyday in-person touchpoints into digital…

2.5 20 reviews

Visix

Peachtree Corners, Georgia, United States

Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…

2.4 5 reviews

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

ResponseSource Media Contacts Database

London, England, United Kingdom

We are a network that connects media and influencers to the resources they need, fast. More than 30,000 journalists and…

1.2 3 reviews

Bullseye Lead Manager

Oakville, Ontario

We help small to mid-sized businesses build high performing sales teams that deliver significant and sustainable year-over-year…

1.0

Agency Growth Kit

Boston, Massachusetts, United States

Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…

Unrated

Alibaba DirectMail

Hangzhou, China

Founded in 2009, alibaba cloud is a leading cloud computing and artificial intelligence company. Leveraging its proprietary…

Unrated

App Card

New York, New York, United States

Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…

Unrated

Apteco Orbit

Warwick, England, United Kingdom

Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…

Unrated

Boksi.com

Helsinki

The platform where creators and brands realize their creative potential - together. We offer the following services ⚡️ influencer…

Unrated

BSI CDP

Baden, Kanton Aargau, Switzerland

The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…

Unrated

CEO Email List

Plano, Texas, United States

Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…

Unrated

Cision Social

Chicago, Illinois, United States

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…

Unrated

Claritas Identity Graph

Cincinnati, Ohio, United States

Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…

Unrated

CM Tickets

Manchester, England, United Kingdom

Building blocks helps global companies solve complex problems using digital technologies. We work with clients to identify…

Unrated

Covario Organic Search Optimizer

Miami, Florida, United States

Netconcepts is a leading SEO and digital marketing firm headquartered in Miami and a distributed team spanning 5 countries…

Unrated

Creatively squared is a visual content production platform for modern marketing teams. Companies like p&g, unilever, heineken and…

Unrated

CrowdComms

Blandford Forum, England, United Kingdom

Personalized events. Powerful results. With crowdcomms, you don’t fit into our platform; the platform fits you. We deliver fully…

Unrated

Crowded Communities

Amsterdam, Netherlands

Our software is designed with our clients and end users in mind, with an intuitive user interface and a rich set of features to…

Unrated

DigiTickets

Exeter, England, United Kingdom

We provide award-winning software to help manage your operations. Explore our services or view our case studies to see why…

Unrated

easescreen

Graz, Styria, Austria

For more than 25 years, easescreen has played a leading role in shaping the digital signage industry. Over 10,000 active networks…

Unrated
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Showing 288 of 332 — 44 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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