Gnowit is a premier provider of parliamentary and legislative tracking solutions for advocacy and government relations…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
712 businesses
Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…
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Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
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Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
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$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
Mtab is the AI-powered decision intelligence company helping enterprises turn research, operational, and marketing data into…
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
Freixenet de mexico sa de cv is a food production company based out of localidad económica, mexico.
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
Picreel is a #1 rated popup software for lead generation and conversion optimization that allows you to create beautiful &…
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world’s largest…
Showing 288 of 712 — 424 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.